Module code: MAN3217

Module Overview

This module will provide the students with the opportunity to harness previously learned business analytics methods to solve a problem in their respective proposed plan (business analytics challenge project 1). The students will submit a substantial piece of work with practical solutions to the problem.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Overall student workload

Workshop Hours: 22

Independent Learning Hours: 111

Lecture Hours: 8

Tutorial Hours: 4

Captured Content: 5

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content


  • Effective academic writing and presentations.

  •  Introduction to empirical qualitative and quantitative research.

  •  Data collection methods in business.

  •  Analysis, discussion, and critical appraisal of findings.

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) Business Analytics Challenge 100

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate:

The ability to utilise relevant business analytics methods within a suitable research project, conduct independent empirical research and write a project report.

Thus, the summative assessment for this module consists of:

  • Business Analytics Challenge - Each student will have to submit a research implementation report (based on their proposal from Business Analytics Challenge 1) data collection, results and analysis, discussion, and conclusion. Addresses learning outcomes

Formative assessment:

Supervision sessions will be used as formative assessment outlets where supervisors will assess progress and advice on how to improve the project.

Feedback :

A supervisor will be allocated to the group by the module coordinator.

Each student/group is required to have up to 4 meetings with the supervisor, who will monitor the project progress and provide formative feedback during these meetings.

Module aims

  • To explore ways for expanding knowledge of the relevant research methods and implementation.
  • Introduce various skills in business analytics utilised for solving realistic problems.
  • Introduce academic methods for preparing and presentation about the project according to accepted academic conventions.

Learning outcomes

Attributes Developed
001 To implement solutions on proposed conceptual frameworks. CKT
002 To identify, access and critically evaluate/review the relevant data and literature in systematic manner. CKT
003 To communicate findings in a clear and effective manner in terms of a high quality and well-structured project according to conventions for academic reports. CPT
004 To evaluate information collected to draw appropriate conclusions. PT
005 To apply academic skills in in order to plan a scheme of work from inception to completion. PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Encourage critical understanding of the role played by analytics for business decision making.

Learning will be supported through a combination of lectures, workshops, and direct supervision plus online discussion groups combined with directed and self-directed study to solve problems and present findings.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MAN3217

Other information


This module will equip students with a number of professional skills, including communication, presentation, information and digital skills that are required to participate in today¿s working world.

Digital Capabilities

This module encapsulates several digital skills embedded in many topics such as Excel and Spreadsheet Modelling, and Simulation packages such as Simul8 and Anylogic. Moreover, they can utilise other packages such as Tableau and SAS.


Through solving real business problems (operational and strategic), this module provides students with the opportunity to explore decision making in modern businesses to ensure their sustainability and profitability.

Resourcefulness and Resilience 

In this module, students will be given the opportunity to effectively use information and resources when working on their coursework. Students' success is developed through both formative and summative assessment, with feedback focused on development and improvement in problem solving and self-efficacy while also encouraging determination, flexibility, and adaptability in the face of change and disruption.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2025/6 academic year.