SUSTAINABILITY MARKETING (ONLINE) - 2025/6

Module Overview

Sustainable marketing plays a vital role in promoting sustainability values within businesses which is of paramount importance in today’s world. Topics such as environmental considerations, human welfare and responsible consumption are becoming increasingly important. The module provides an understanding and critical assessment of the theoretical concepts of sustainable marketing and their application to real marketing cases to enable students to become informed marketing managers.

Module provider

SOL - Surrey Business School

Module Leader

GILLANI Alvina (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Module content: 

• Introduction to sustainable marketing- A critical view.


• Contextualising marketing and sustainability.


• Understanding ethical consumption and sustainability.


• Sustainable segmentation.


• Behavioural change for sustainability.


• Product design and sustainability.


• Ethics and sustainability in supply chains.


• Sustainable marketing communications.


• Managing sustainable change.


• Future of sustainable marketing.

Assessment pattern

Alternative Assessment

None

Assessment Strategy

The assessment strategy of this module includes individual coursework (100%) demonstrating their knowledge and understanding of the sustainable marketing concepts and in doing so, addresses all learning outcomes.
Thus, the summative assessment for this module consists of:

• Individual coursework (100%)

Formative feedback
The online seminars will offer opportunity for students to receive formative feedback on topics covered and the assessment to help improve students understanding on topics and performance in their assessed work.
Summative feedback
Detailed feedback will be provided for each summative assessment by the marker.

Module aims

• Develop an in-depth understanding of sustainable marketing theory and practice.
• Enable students to assess the complex and challenging environment of sustainable marketing strategies.
• Provide students with the knowledge of consumption pertaining to sustainability practices.

Learning outcomes

Methods of Teaching / Learning

The learning and teaching methods include a mix of captured content, seminars, guided and independent learning. Content provides an understanding of the theoretical concepts, and the seminars give practical implications of the concepts including group discussions and independent study. 
The learning and teaching strategy is designed to provide structured formal learning through the online environment. By actively engaging in the full range of guided learning activities students will explore the fundamental concepts, tools, and theories of the module to create new knowledge and build on existing experience. The live learning sessions are designed to provide students with the opportunity to learn through the application of skills, discussion, and peer learning. Students are invited to contribute to discussions from their own background and experiences and are encouraged to be actively involved in problem solving, thus developing their own judgments, opinions, and critical thinking. Students are expected to utilise independent learning to deepen their knowledge and skills in core areas of interest.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM589

Other information

Sustainability: It is of significant importance in today’s world that one should be aware of the impact of business activities on the environment society and people. This module provides students with the knowledge and understanding of the concepts of sustainability and their application to real marketing cases. In doing so, students will be able to understand and critically assess the role of marketing in sustainability and develop strategies accordingly.
Employability: In this module, through the learning and teaching and assessment strategy students will learn various practical and transferable skills such as: critical thinking, professional report writing, problem solving, which would help improve their employability potential.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2025/6 academic year.