GLOBAL STRATEGY IMPLEMENTATION (ONLINE) - 2025/6

Module Overview

It is an unfortunate fact that the majority of global strategies fail in the stage of implementation. Many inner organisational and outer organisational factors affect the implementation of the global strategy. Thus, it is vital for management students to learn how to implement global strategies effectively. The module focuses on a range of topics such as the process of strategy implementation, and influential factors on implementing the global strategy. Strategy-related subjects shape at least half of the contents in this programme.

Module provider

SOL - Surrey Business School

Module Leader

BACKTASH-RAD Artin (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes: 

• Process of global strategy implementation.


• Internal influential factors in implementation of global strategies.


• External influential factors in implementation of global strategies.


• Barriers to implementation of global strategies.


• Preventing failure to implement global strategies.


• Managing portfolio global strategies.


• Sequence of implementing global strategies.

Assessment pattern

Alternative Assessment

None

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental strategy implementation concepts in the context of global business environment.  
Thus, the summative assessment (the one that you would receive a mark) for this module consists of:

• An individual assignment, which addresses learning outcomes: 1, 2, 3, 4, 5 and 6.

The online seminars will offer opportunity for students to receive formative feedback on topics covered and the assessment to help improve students understanding on topics and performance in their assessed work.  

• During the live sessions, the requirements of each assessment component and the feedback process will be explained. 


• As the live sessions are built around topic-specific group exercises, students do not only benefit from the module leader but also receive peer evaluations. 


• A Q&A and feedback session is provided for each assessment component. 

A detailed marking scheme is provided for students at the beginning of semester together with the assessment details. This allows students to identify what is expected of them. The marking scheme outlines the percentage figures for each assessment component. This is also essential as it allows for consistency in the marking process. 
Summative Feedback 
Detailed feedback will be provided for each summative assessment by the marker.

Module aims

• Convey necessity knowledge to the students for implementing the global/international strategy effectively.
• Develop analytical and other related transferable skills to handle predictable and unpredictable circumstances.
• Enhance effective decision-making and problem-solving.

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above.
The learning and teaching methods include three sections as follow:

• Seminars: You will be prepared and guided to write your assignment in the seminars.


• Guided Learning: You will be guided on what to study and how to get the best materials.


• Independent Study: As a master student, you are expected to take charge of your own learning.

The online discussions on our online platform would be the complementary method. Teaching notes and additional material will be made available on our online platform and regular exercises will be set up to test students’ understanding on an on-going basis.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM590

Other information

Global and cultural capabilities: In this module, we prepare our students to work in a multicultural global working environment. Students and staff on this module come from diverse and culturally rich backgrounds. As such students broaden their own world view, perspectives, and interpretations by interacting in a culturally varied environment. 
Digital capabilities: Fortunately, our students are the generation of information and communication technology enthusiasts. During the module, students acquire and develop a range of digital capabilities. In addition to the person-computer interface embedded in the module, some assessment components require students to engage with several digital platforms, including Microsoft Teams, Zoom, and Canvas. 
Resourcefulness and resilience: In this module, students are required to put themselves in the position of a manager to do the analysis, identify the problems, and suggest realistic solutions for them. This type of practice flourishes their resourcefulness and resilience. Our module is an intensive learning journey designed to enhance students’ continual professional development. Their performance and progress are facilitated and assessed by both formative and summative assessments. By the end of the module, students have developed necessary attributes for a career in people management such as confidence, adaptability, and self-regulation. 
Sustainability: The notion of sustainability is taught directly and indirectly in almost all modules. One of the intentions of the module is to advance students’ understanding and awareness of aspects of sustainability and ethical people management. Sustainable and ethical people management principles inform this module. The module is informed by the three pillars of sustainability – economic, social, and environment.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2025/6 academic year.