Strategic Marketing MSc - 2026/7
Awarding body
University of Surrey
Teaching institute
University of Surrey
Framework
FHEQ Level 7
Final award and programme/pathway title
MSc Strategic Marketing
MSc Strategic Marketing with Study Abroad (Study abroad)
Subsidiary award(s)
| Award | Title |
|---|---|
| PGDip | Strategic Marketing |
| PGCert | Strategic Marketing |
| PGDip | Strategic Marketing with Study Abroad |
| PGCert | Strategic Marketing with Study Abroad |
Professional recognition
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modes of study
| Route code | Credits and ECTS Credits | |
| Full-time | PKA61128 | 180 credits and 90 ECTS credits |
| Full-time with Study abroad | PKA61130 | 180 credits and 90 ECTS credits |
| Part-time | PKA61129 | 180 credits and 90 ECTS credits |
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
N/A
Faculty and Department / School
Faculty of Arts, Business and Social Sciences - Surrey Business School
Programme Leader
SAJJAD Farhana (SBS)
Date of production/revision of spec
15/11/2024
Educational aims of the programme
- To provide an appreciation of the value of strategic marketing in modern organisations.
- To provide the opportunity to gain an advanced knowledge and understanding of contemporary marketing principles, techniques and digital marketing and marketing analytics skills.
- To develop strategic and digital marketing skills that are relevant to the needs of existing and future managers, executives, and other professionals in strategic marketing management, and which are necessary to be effective in todays' challenging and fluid business environment.
- To enable students to develop abilities in social media marketing and digital marketing communications, strategy, complexity thinking, market research and generate innovative, creative, and sustainable business solutions.
- To develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Programme learning outcomes
| Attributes Developed | Awards | Ref. | |
| Demonstrate an in-depth knowledge of the development, issues and influences relevant to strategic marketing management. | KC | PGCert, PGDip, MSc | |
| Critically and independently evaluate approaches, techniques, applications, and research outcomes relevant to strategic marketing and appraise human relationships through the development of professional and inter-personal skills. | CPT | MSc | |
| Integrate and analyse theoretical and applied knowledge of the practice of marketing to understand complex marketing situations and make informed decisions. | KCT | PGDip, MSc | |
| Demonstrate high level learning and problem-solving abilities which will allow students to become effective decision makers and problem solvers in todays¿ challenging and fast-moving marketing world. | CPT | PGDip, MSc | |
| Critically evaluate and reflect on ethical, social and sustainability issues likely to arise in the conduct of marketing practice in diverse cultural contexts and formulate ethical and sustainable solutions. | CPT | PGCert, PGDip, MSc |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Programme structure
Full-time
This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
*some programmes may contain up to 30 credits at FHEQ level 6.
Full-time with Study abroad
This Master's Degree programme is studied full-time over fifteen months, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
*some programmes may contain up to 30 credits at FHEQ level 6.
Part-time
This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Programme Adjustments (if applicable)
N/A
Modules
Year 1 (full-time) - FHEQ Level 7
Module Selection for Year 1 (full-time) - FHEQ Level 7
SEPTEMBER START
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM543 - MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM545 - SERVICES MARKETING
MANM544 - SUSTAINABILITY MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
And you will need to choose TWO of the following optional modules (15 credits each):
MANM468 - DIGITAL PROJECT DEVELOPMENT
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
For key dates and semester lengths including the summer period visit: Key Dates
FEBRUARY START
First semester (semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits each unless stated otherwise):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
Summer period you will study the following condensed module (15 credits):
MANM543 - MARKETING RESEARCH
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
And you will need to choose TWO of the following optional modules (15 credits each):
MANM468 - DIGITAL PROJECT DEVELOPMENT
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
Second semester (semester 1 according to the academic calendar) you will study these compulsory modules (15 credits each):
MANM434 - STRATEGIC MARKETING
MANM545 - SERVICES MARKETING
MANM544 - SUSTAINABILITY MARKETING
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7
Module Selection for Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7
SEPTEMBER START
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM543 - MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM545 - SERVICES MARKETING
MANM544 - SUSTAINABILITY MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
And you will need to choose TWO of the following optional modules (15 credits each):
MANM468 - DIGITAL PROJECT DEVELOPMENT
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
In addition you will complete the following module (60 credits) across the academic years:
MANM472 - STUDY ABROAD
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (part-time) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM018 | INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS | Compulsory | 15 | 2 |
| MANM545 | SERVICES MARKETING | Compulsory | 15 | 1 |
| MANM546 | PERSPECTIVES ON CONSUMER BEHAVIOUR | Compulsory | 15 | 2 |
| MANM434 | STRATEGIC MARKETING | Compulsory | 15 | 1 |
Module Selection for Year 1 (part-time) - FHEQ Level 7
SEPTEMBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study these modules (15 credits each):
MANM545 - SERVICES MARKETING
MANM434 - STRATEGIC MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
For key dates and semester lengths including the summer period visit: Key Dates
Year 2 (part-time) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM407 | GLOBAL STRATEGY | Optional | 15 | 2 |
| MANM533 | MARKETING ANALYTICS | Optional | 15 | 2 |
| MANM535 | SOCIAL MEDIA MARKETING | Optional | 15 | 2 |
| MANM542 | DISSERTATION IN MARKETING | Compulsory | 60 | Year-long |
| MANM544 | SUSTAINABILITY MARKETING | Compulsory | 15 | 1 |
| MANM543 | MARKETING RESEARCH | Compulsory | 15 | 1 |
| MANM468 | DIGITAL PROJECT DEVELOPMENT | Optional | 15 | 2 |
Module Selection for Year 2 (part-time) - FHEQ Level 7
YEAR 2
First semester (semester 1 according to the academic calendar) you will study this compulsory module (15 credits each):
MANM544 - SUSTAINABILITY MARKETING
MANM543 - MARKETING RESEARCH
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
Second semester (semester 2 according to the academic calendar) you will choose TWO of the following optional modules (15 credits each):
MANM468 - DIGITAL PROJECT DEVELOPMENT
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
For key dates and semester lengths including the summer period visit: Key Dates
Opportunities for placements / work related learning / collaborative activity
| Associate Tutor(s) / Guest Speakers / Visiting Academics | Y | |
| Professional Training Year (PTY) | N | |
| Placement(s) (study or work that are not part of PTY) | N | |
| Clinical Placement(s) (that are not part of the PTY scheme) | N | |
| Study exchange (Level 5) | Y | |
| Dual degree | N |
Other information
Employability: The programme aims to develop life-long learning capabilities, skills, and marketing knowledge such as critical thinking, research, communications and digital marketing skills, that would contribute toward success in strategic and digital marketing career. In addition to activities and assessments designed to enhance students¿ employability in a competitive market, the programme offers a module relating to complexity thinking that aims to provide opportunities to develop professionals who understand and cope with an increasing fluid, and innovative business and marketing world. Guest speakers are also invited in the class by the majority of the programme¿s modules and this practice aims not only to allow students to reflect on what they learn but to also to enhance their professional network. This programme is fully accredited by the CIM - an accredited degree recognised by employers.
Global and cultural capabilities: Staff and students on this programme come from diverse and culturally rich backgrounds. Assessment elements, activities embedded in the delivery of the programme and delivered content of some modules, require students to work together, solve problems, and creatively reflect on and tackle marketing challenges. To this end, students broaden their own world view, perspectives, and interpretations by interacting in a culturally varied environment.
Digital capabilities: Throughout the Programme, students learn to navigate and use the Virtual Learning Environment such as SurreyLearn, Zoom, and MS Teams. Students will also learn to use other digital resources (such as Qualtrics and social media metrics) to aid their learning and undertake research. Some assessment components and/or taught modules also require different ICT skills (e.g., data and media literacies and digital communication), which are also integral to academic and professional development.
Resourcefulness and resilience: This MSc programme is designed to enhance students¿ continual professional development. The programme encourages collaborative learning and peer support. Students will develop attributes such as confidence, adaptability, problem solving and decision-making abilities, through interacting in their groups, engaging with their group members, and compiling marketing assignment/reports. The effectiveness of the Resourcefulness and Resilience will be inherent in different assessments in the Programme.
Sustainability: One of the key aims of the programme is to advance students¿ understanding and awareness of aspects of sustainability and ethical marketing practice and decision-making. Sustainable and ethical principles inform different modules of the programme, in addition to a dedicated module on responsible management.
Quality assurance
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2026/7 academic year.