Digital Marketing MSc - 2026/7
Awarding body
University of Surrey
Teaching institute
University of Surrey
Framework
FHEQ Level 7
Final award and programme/pathway title
MSc Digital Marketing
Subsidiary award(s)
| Award | Title |
|---|---|
| PGDip | Digital Marketing |
| PGCert | Digital Marketing |
Professional recognition
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modes of study
| Route code | Credits and ECTS Credits | |
| Full-time | PKA61154 | 180 credits and 90 ECTS credits |
| Part-time | PKA61155 | 180 credits and 90 ECTS credits |
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
N/A
Faculty and Department / School
Faculty of Arts, Business and Social Sciences - Surrey Business School
Programme Leader
ABBOUD Liliane (SBS)
Date of production/revision of spec
01/05/2026
Educational aims of the programme
- To equip students with digital marketing expertise and foster theoretical, critical, analytical, and interpretative abilities directed towards problem solving and innovation in organisational contexts.
- To provide an in-depth practical understanding of various digital marketing skills applicable to current and future trends, from web analytics to social media insights, in order to make well-informed business decisions in a digital customer-centric economy.
- To develop business acumen, personal and professional skills to enhance employability and lifelong digital marketing career prospects.
- To develop knowledge of digital marketing fundamentals and analytical skills to leverage data and make impactful data-driven business decisions in a digital world.
- To equip students with the skills and practical applications of digital marketing concepts in an AI-driven environment.
Programme learning outcomes
| Attributes Developed | Awards | Ref. | |
| Demonstrate knowledge of digital marketing theory and practice in contemporary business organisations. | K | PGCert, PGDip, MSc | |
| Demonstrate a systematic, in-depth understanding of the development, issues and influences relevant to the concepts digital marketing. | KC | PGCert, PGDip, MSc | |
| Apply tools and techniques used in digital marketing for approaching a particular problem, and then reflect on the implications of the selected approach. | CPT | PGDip, MSc | |
| Apply critical thinking and problem-solving skills to technology-enabled business challenges including GenAI. | PT | MSc | |
| Access, analyse and interpret appropriate data to understand market trends and anticipate future digital developments. | KCT | MSc |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Programme structure
Full-time
This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Part-time
This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Programme Adjustments (if applicable)
N/A
Modules
Year 1 (full-time) - FHEQ Levels 6 and 7
Module Selection for Year 1 (full-time) - FHEQ Levels 6 and 7
SEPTEMBER START
First semester (semester 1 according to the academic calendar) you will need to study the following three compulsory modules (15 credits each):
MANM434 - STRATEGIC MARKETING
MANM543 - MARKETING RESEARCH
MANM536 - WEB ANALYTICS
And you will need to choose one of the following optional modules (15 credits each):
MANM545 - SERVICES MARKETING
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
Second semester (semester 2 according to the academic calendar) you will study the following three compulsory modules (15 credits each):
MANM535 - SOCIAL MEDIA MARKETING
MANM533 - MARKETING ANALYTICS
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
And you will need to choose one of the following optional modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM444 - SUSTAINABILITY AND SOCIAL INNOVATION PROJECT
You have the option to choose either an applied marketing consultancy project or a research-based dissertation, which run year-long (60 credits each):
MANM617- APPLIED MARKETING CONSULTANCY
MANM542 - DISSERTATION IN MARKETING
FEBRUARY START
First semester (semester 2 according to the academic calendar) you will need to study the following three compulsory modules (15 credits each):
MANM535 - SOCIAL MEDIA MARKETING
MANM533 - MARKETING ANALYTICS
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
And you will need to choose one of the following optional modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM444 - SUSTAINABILITY AND SOCIAL INNOVATION PROJECT
Summer period you will study the following condensed module (15 credits):
MANM543 - MARKETING RESEARCH
You have the option to choose either an applied marketing consultancy project or a research-based dissertation, which run year-long (60 credits each):
MANM617- APPLIED MARKETING CONSULTANCY
MANM542 - DISSERTATION IN MARKETING
Second semester (semester 1 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM434 - STRATEGIC MARKETING
MANM536 - WEB ANALYTICS
And you will need to choose one of the following optional modules (15 credits each):
MANM545 - SERVICES MARKETING
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (part-time) - FHEQ Levels 6 and 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM535 | SOCIAL MEDIA MARKETING | Compulsory | 15 | 2 |
| MANM545 | SERVICES MARKETING | Optional | 15 | 1 |
| MANM104 | ENTREPRENEURSHIP AND THE DIGITAL ECONOMY | Optional | 15 | 1 |
| MANM434 | STRATEGIC MARKETING | Compulsory | 15 | 1 |
| MANM018 | INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS | Compulsory | 15 | 2 |
Module Selection for Year 1 (part-time) - FHEQ Levels 6 and 7
SEPTEMBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study this compulsory modules (15 credits):
MANM434 - STRATEGIC MARKETING
And you will need to choose one of the following optional modules (15 credits each):
MANM545 - SERVICES MARKETING
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
Second semester (semester 2 according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM535 - SOCIAL MEDIA MARKETING
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
For key dates and semester lengths including the summer period visit: Key Dates
Year 2 (part-time) - FHEQ Levels 6 and 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM543 | MARKETING RESEARCH | Compulsory | 15 | 1 |
| MANM546 | PERSPECTIVES ON CONSUMER BEHAVIOUR | Optional | 15 | 2 |
| MANM542 | DISSERTATION IN MARKETING | Optional | 60 | Year-long |
| MANM444 | SUSTAINABILITY AND SOCIAL INNOVATION PROJECT | Optional | 15 | 2 |
| MANM617 | APPLIED MARKETING CONSULTANCY | Optional | 60 | Year-long |
| MANM536 | WEB ANALYTICS | Compulsory | 15 | 1 |
| MANM533 | MARKETING ANALYTICS | Compulsory | 15 | 2 |
Module Selection for Year 2 (part-time) - FHEQ Levels 6 and 7
SEPTEMBER START
YEAR 2
First semester (according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM536 - WEB ANALYTICS
MANM543 - MARKETING RESEARCH
Second semester (semester 2 according to the academic calendar) you will study this compulsory module (15 credits each):
MANM533 - MARKETING ANALYTICS
And you will need to choose one of the following optional modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM444 - SUSTAINABILITY AND SOCIAL INNOVATION PROJECT
You have the option to choose either an applied marketing consultancy project or a research-based dissertation, which run year-long (60 credits each):
MANM617- APPLIED MARKETING CONSULTANCY
MANM542 - DISSERTATION IN MARKETING
For key dates and semester lengths including the summer period visit: Key Dates
Opportunities for placements / work related learning / collaborative activity
| Associate Tutor(s) / Guest Speakers / Visiting Academics | Y | |
| Professional Training Year (PTY) | N | |
| Placement(s) (study or work that are not part of PTY) | N | |
| Clinical Placement(s) (that are not part of the PTY scheme) | N | |
| Study exchange (Level 5) | N | |
| Dual degree | N |
Other information
Employability: Digital marketing skills are in high demand across businesses and the digital industry is constantly evolving. The programme is closely aligned with industry expectations of specific skills needed to work in any organisation with a digital presence. Thus, overall graduate employability is wider as graduates are not limited to one industry but can apply their digital skills across various industries. Each student is supported to develop a unique set of individual, interpersonal and professional skills, which are relevant to their discipline and career/entrepreneurial ventures.
Global and cultural capabilities: Students are taught about the implicit and explicit differences between cultures/consumers, and the implications of these on business strategy and operations. The programme hosts students from across the world, who interact both in (e.g. group work, seminars) and out of the classroom, with the aim of fostering informed and positive intercultural experiences and practice. The programme also equips graduates with capabilities and skills that contribute to a 'Digital nomad' lifestyle should they choose one.
Digital capabilities: Digital capabilities are at the heart of this programme. In various modules students develop capabilities across programming languages and digital marketing related software/tools (including GenAI) related to web analytics, user experience, social media and management and data visualisation. The programme also aims to produce graduates who are digitally capable of functioning in a collaborative setting using various digital platforms.
Resourcefulness and Resilience: Across modules, students would exhibit resourcefulness and resilience, both of which are factored into assessments, lectures and seminar design. Digital marketing opens various exciting opportunities where creativity and proactivity (on top of digital capabilities) are practiced. By the end of the programme, students will have gained insight into their own creative, learning, team management/work process and styles.
Sustainability: The very nature of digital marketing may contribute to dematerialization and consequently lowering carbon footprints. Overall, sustainability is factored into the content across the modules on the programme.
Quality assurance
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2026/7 academic year.