DIGITAL BUSINESS PROJECT - 2027/8
Module code: MAN2199
Module Overview
Innovation and entrepreneurship are key pillars of the digital economy. Exploring these two pillars by leveraging emerging technologies (e.g. AI-related tools) will offer practical skills for future leaders in a complex business environment.
This module is designed to support students to explore business opportunities in the Digital Economy and realise these into a tangible outcome. It provides a mix of hands-on experiences with various digital technologies (including AI-based tools) as well as a broader understanding of the opportunities and limitations such technologies can provide.
We will also explore the different business model approaches, define the target industry/market, and evaluate theories and frameworks of innovation and entrepreneurship by analysing companies in the Digital Economy. Students will also develop deeper practical and conceptual understanding of how digital products and services are developed, which will help prepare them in their future professional careers.
Module provider
Surrey Business School
Module Leader
TEE Richard (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 5
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 106
Lecture Hours: 22
Seminar Hours: 11
Guided Learning: 11
Module Availability
Semester 2
Prerequisites / Co-requisites
N/A
Module content
The indicative content may include the following:
Digital Innovation and Entrepreneurship: foundations
Digital Platforms: key types
Digital Business Models: introduction
Digital Channels
Digital Transformation
Digital Prototype development
Assessment pattern
| Assessment type | Unit of assessment | Weighting |
|---|---|---|
| Project (Group/Individual/Dissertation) | Group project | 50 |
| Coursework | Individual coursework | 50 |
Alternative Assessment
The group project will be prepared on an individual basis
Assessment Strategy
Assessment strategy
Students will be challenged by two forms of summative assessments for this module:
- Group project: [ LO 1, 3, & 5]
- Individual coursework: [ LO 1, 2, 3, & 4]
The relative weightings allocated are proportionate to the workload expected for each assessment.
Formative feedback
A variety of forms of peer and instructor-led formative feedback will be given during and following class-based activities.
Summative feedback
Students will be provided with a grade, marking rubric, constructive individual feedback and a summary report of the overall cohort performance. Students are encouraged to actively engage with feedback and take an inquiry-based approach to self-reflection and continuous improvement.
Module aims
- Explore concepts and tools that support digital entrepreneurship and innovation
- Develop practical skills in teams to create and present a digital business developing a new product or service
- Develop analytical skills for assessing digital companies that include an in-depth analysis of digital business models and offering recommendations
Learning outcomes
| Attributes Developed | ||
| 001 | Analyse different approaches to digital business project creation and development utilising AI-based tools | KC |
| 002 | Design a digital business and consider different customer segments | KCPT |
| 003 | Synthesise information from different sources to inform effective decision making and action-taking | KCPT |
| 004 | Apply theoretical knowledge to create an integrated digital business for a new product or service | KCPT |
| 005 | Collaborate through enhanced interpersonal and team interaction skills | CP |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The teaching and learning methods are designed to support students to gain understanding of the relevant theory and offer practical skill sets which are critical to the domain of entrepreneurship and innovation.
Learning methods include:
- Lectures: Exploration of theories, frameworks and practical knowledge
- Seminars: Application of key theories to real-life scenarios through critical discussions, analytics and prototype development
- Guided Learning: Guided material such as videos and reading to further enhance learning from the live sessions.
Students are expected to engage with content from outside of the module to widen their knowledge, to work with others to prepare for the group presentation and to make progress in their individual assessment.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list
https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2199
Other information
Surrey Business School and the Innovation and Entrepreneurship discipline are committed to developing graduates with strengths in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability, and Resourcefulness and Resilience. This module is designed to allow students to develop knowledge, skills, and capabilities in the following areas:
Employability: Students will develop transferable skills that will help prepare them in their future professional careers.
Digital capabilities: Students will develop a deeper conceptual understanding of how digital products and services are developed.
Resourcefulness and Resilience: Students will gain experience working as a team and overcome project challenges
Programmes this module appears in
| Programme | Semester | Classification | Qualifying conditions |
|---|---|---|---|
| International Business Management (SII DUFE) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| International Business Management (Dual degree with SII-DUFE) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| International Business (FHEQ LEVEL 5 Direct Entry) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| Business Management with Business Analytics (Gift City) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| Business Management (Gift City) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| International Business Management (Gift City) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| Business Management with Business Analytics (SII DUFE) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| Business Management with Business Analytics (Dual degree with SII-DUFE) BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| Business Management with Business Analytics BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
| International Business Management BSc (Hons) | 2 | Optional | A weighted aggregate mark of 40% is required to pass the module |
| Business Management BSc (Hons) | 2 | Optional | A weighted aggregate mark of 40% is required to pass the module |
| Business Management with Entrepreneurship and Innovation BSc (Hons) | 2 | Compulsory | A weighted aggregate mark of 40% is required to pass the module |
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2027/8 academic year.