Module code: MANM139

Module Overview

Internationalisation is now a very substantive feature of the retail industry, with implications for retail competition, retailer strategy, retail development, digitalisation and supply chain management among other issues. A considerable and growing body of academic and practitioner literature surrounds this issue. It highlights some of the potential complexities and enduring challenges of retailing in an international environment and provides a valuable body of knowledge to inform future retail marketing managers.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N240

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 22

Seminar Hours: 11

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • An Overview of International Retailing

  • Retail Internationalisation Theory

  • International Retailer Expansion Formats, Approaches and Patterns

  • Society and Culture in International Retailing

  • Regulation and Market Structure

  • Market Selection and Sourcing & Supply Chain Management

  • International Retail Divestment

NB: this is indicative guidance only and is subject to revision

Assessment pattern

Assessment type Unit of assessment Weighting
Examination EXAM - CLOSED BOOK 2 HOURS 60

Alternative Assessment

Individual essay (2,000 words) Note: this alternative assessment is not automatically available to students.

Assessment Strategy

The assessment strategy:

The group project consists of a group report. Candidates will be required to engage with both the academic literature and practical industry insight. 

The examination will be essay-based where students have the opportunity to choose from a list of questions.  These questions will assess both the students’ theoretical and practical knowledge as well as their ability to critically analyse. 

Thus, the summative assessment for this module consists of:

  • Group project (3,000 words).

Formative assessment and feedback
•Students will receive individual and group feedback during the module from the tutor.

Module aims

  • To enable students to develop an appreciation of the extent and characteristics of international retailing.
  • To provide insight into the management issues faced in the retail internationalisation process.
  • To enable the development of an appreciation of the characteristics of both developed and developing retail markets.
  • To introduce students to the key theoretical frameworks of retail internationalisation, and to assist them in developing a critical evaluation of these in the context of current research and commercial developments.

Learning outcomes

Attributes Developed
1 Demonstrate a detailed knowledge of the nature and extent of retail internationalisation K
2 Demonstrate comprehensive and detailed knowledge of the implications of the internationalisation of retailing for retail marketing managers KCP
3 Critically evaluate conceptualisations/theorisations applied to the internationalisation of retailing and reflect on their utility in practical applications KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy:

The lecture programme provides a framework of knowledge upon which students can base their learning and develop their understanding through a structured seminar programme, small group work, guided learning and independent study.

The learning and teaching methods include:

lectures, seminar work, practical case studies, guided learning, independent learning and guest speakers. Students will receive formative feedback, including through group presentations and discussions in seminars.

The module is supported by additional reading material and other media, and utilises SurreyLearn.

The module timetable is organised around one two hour lecture class and a one hour seminar class each week.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM139

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Marketing MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
Digital Marketing and Channel Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
International Retail Marketing in the Digital Environment MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.