Module code: MANM397

Module Overview

It is an unfortunate fact that majority of global strategies fail in the stage of implementation. Many inner organisational and outer organisational factors affect the implementation of the global strategy. Thus, it is vital for management students to learn how to implement global strategies effectively. The module focuses on a range of topics such as process of strategy implementation, and influential factors on implementing the global strategy.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 22

Seminar Hours: 11

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

Indicative content includes:
Process of global strategy implementation
Internal influential factors in implementation of global strategies
External influential factors in implementation of global strategies
Barriers to implementation of global strategies
Preventing failure to implement global strategies
Managing portfolio global strategies
Sequence of implementing global strategies

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual Assignment (3000 words) 100

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental strategy implementation concepts in the context of global business environment.

Thus, the summative assessment (the one that you would receive a mark) for this module consists of:
• An individual assignment (3000 words).

Formative assessment and feedback
Some of the seminars would be dedicated to feedback provision on the student’s individual assignment. The students can make an appointment with the members of the teaching team to receive feedback on their assignments during the office hours of the teaching team. The feedback would be provided only in-person either during the seminars or the office hours.
Each student can receive feedback on their assignment only once. Two weeks before the assignment deadline would be the last possible date to show your assignment to any of the teaching team. Thereby, you are highly advised to start writing your assignment as early as possible to have a chance of receiving feedback on your work.

Module aims

  • Convey necessity knowledge and analytical capabilities to the students for implementing the global/international strategy effectively.

Learning outcomes

Attributes Developed
001 Recognise the process of implementing global strategies. KC
002 Analyse the internal and external factors that influencing implementation of global strategies. CT
003 Discuss the barriers to implementation of global strategies. C
004 Prevent failure to implement global strategies P
005 Manage portfolio global strategies. KP
006 Understand the right sequence of implementing global strategies. K

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above.

The learning and teaching methods include two sections as follow:

• 2-hour lectures for 11 weeks
• 1-hour seminar discussion for 11 weeks

The online discussions on SurreyLearn would be the complementary method.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM397

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Business Management MSc 1 Compulsory A weighted aggregate mark of 50% is required to pass the module
Entrepreneurship & Innovation Management MSc 1 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.