Module code: CMCM065

Module Overview

Working in an international business and marketing environment entails working effectively with others, often across linguistic and cultural boundaries. This entails, for example, building effective working relationships and showing leadership.
This module helps students develop the descriptive and analytical tools to analyse instances of spoken business communication. Students will also develop reflective abilities for inquiring into complex professional situations and identify solutions.

Module provider

School of Literature and Languages

Module Leader

DIPPOLD Doris (Lit & Langs)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 128

Seminar Hours: 22

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

• Introduction to business communication: spoken modes
• Interpersonal Communication
• Building relationships at work
• Communicating across linguistic and cultural boundaries
• Leadership and identity
• Developing competence in intercultural business communication

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Group Presentation (20 minutes) 40
Coursework Essay 2000 words 60

Alternative Assessment

Students unable to take part in the group presentation will do an audio-recorded individual presentation, using the same assessment instructions.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to read the research literature and arrive at evidence-led conclusions about issues in spoken business communication.

Thus, the summative assessment for this module consists of two items:
• 20 minute group presentation (addresses learning outcomes 1, 2
• 2000 word essay (addresses learning outcomes 2, 3, 4)

Formative assessment / feedback
Students will receive verbal feedback on practical exercises throughout the class. They will be able to discuss their plans for the presentation and the written assignment with the module tutor and will receive feedback on assignment 1 (see above).

Module aims

  • • to introduce students to the main issues concerning spoken business communication, e.g. relationship management, leadership, intercultural communication, interpersonal communication
  • • to familiarise students with the theoretical approaches to describe these and analyse issues in depth
  • • to equip students with the skills to reflect critically on business communication events
  • • to provide students with the ability to use theory to make or recommend informed changes to communication practices

Learning outcomes

Attributes Developed
001 1. to explain, using theory, how language in business contexts is used to establish relationships, to express identity and leadership and to communicate across linguistic and cultural boundaries KP
002 2. to apply linguistic terminology to the analysis of spoken business communication genres K
003 3. to create a data set and conduct a theory-led analysis of spoken business communication data CKP
004 To reflect critically on business communication events in order to make or recommend changes to communication practices CPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to apply theoretical concepts in a practical manner and discuss their ideas with others. The module is taught primarily in seminar-style, with lecture-type input by the tutor which is followed by practical examples and exercises. Students will be encouraged to discuss self-generated or collected examples.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: CMCM065

Other information


Programmes this module appears in

Programme Semester Classification Qualifying conditions
Intercultural Business Communication and Marketing MA 1 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.