Intercultural Business Communication and Marketing MA - 2020/1

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 7

Final award and programme/pathway title

MA Intercultural Business Communication and Marketing

Subsidiary award(s)

Award Title
PGDip Intercultural Business Communication and Marketing
PGCert Communication, Marketing and Business

Modes of study

Route code Credits and ECTS Credits
Full-time PPA63033 180 credits and 90 ECTS credits
Part-time PPA63034 180 credits and 90 ECTS credits

JACs code

100080, 100853, 101288100080, 10128

QAA Subject benchmark statement (if applicable)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts and Social Sciences - School of Literature and Languages

Programme Leader

DIPPOLD Doris (Lit & Langs)

Date of production/revision of spec

09/07/2020

Educational aims of the programme

  • To provide students with a comprehensive theoretical framework to understand International Marketing and Business Practice and analyse relevant case studies
  • To develop an appreciation of the challenges and complexities of marketing, advertising and business functions, as well as individual behaviours across linguistic and cultural boundaries
  • To enable students to reflect on how their own cultural and linguistic background may affect their professional activities and how they may be used in their future career
  • To provide students with a comprehensive theoretical toolkit to analyse spoken and written (professional) communication
  • To develop skills in gathering and analysing both primary and secondary data from a business and marketing context
  • To develop the ability to address problems in marketing, business and advertising, using data, and to articulate findings in a variety of formats, including presentations, essays and business reports

Programme learning outcomes

Attributes Developed Awards Ref.
Describe, using relevant linguistic theory, how individuals communicate with one another and in groups, and how businesses communicate with customers KT MA
Explain, using relevant theory, issues in International Business and Marketing Practice KT MA
Choose data which will allow issues and problems in international business and marketing to be addressed appropriately KCP MA
Analyse primary and secondary data from a business and marketing context KCT MA
Analyse primary and secondary data from a business and marketing context KCPT MA
Critically appraise the challenges and complexities of conducting business and marketing activities across linguistic and cultural boundaries PT MA
Evaluate their own skills and practices in an international business and Marketing context to make decisions about their future careers PT MA

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Part-time

This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Programme Adjustments (if applicable)

N/A

Modules

Year 1 (part-time) - FHEQ Level 7

Optional modules for Year 1 (part-time) - FHEQ Level 7

MANM381, MANM373 and MANM372 are taught over the summer period.

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics Y
Professional Training Year (PTY) N
Placement(s) (study or work that are not part of PTY) N
Clinical Placement(s) (that are not part of the PTY scheme) N
ERASMUS Study (that is not taken during Level P) N
Study exchange(s) (that are not part of the ERASMUS scheme) N
Dual degree N

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.