E-BUSINESS STRATEGY - 2020/1
Module code: MANM381
In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2021/22.
This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
Module Overview
Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics, delivered by a group of expert faculty, such as e-business technologies, e-business operations and strategies, digital platforms, e-marketing, and e-business innovations.
Module provider
Surrey Business School
Module Leader
BONINA Carla (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N200
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 117
Lecture Hours: 22
Seminar Hours: 11
Module Availability
Semester 2
Prerequisites / Co-requisites
None.
Module content
Indicative content includes:
Fundamental concepts of e-business
e-business objectives and strategy
e-business models
e-business technology infrastructure
Analysis, design, and implementation of e-business applications
E-business innovations and disruptive technologies
Contextual issues in e-business operations
Future prospects and emerging trends
Assessment pattern
| Assessment type | Unit of assessment | Weighting |
|---|---|---|
| Coursework | PAIR ESSAY ASSIGNMENT (3000 WORDS) | 100 |
Alternative Assessment
Alternative Assessment In exceptional cases, where students cannot work with a peer, she or he will reattempt the same essay assignment individually.
Assessment Strategy
The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.
Thus, the summative assessment for this module consists of:
A pair essay assignment (3000 words).
Formative assessment and feedback
Students will receive advice on assignment essay topic selection; formative feedback will include a mixture of tutor led during module sessions and peer/self-assessment on activities prepared by lecturers in specialised topics.
Module aims
- To provide students with a comprehensive view of the technological, strategic and operational issues of electronic business
Learning outcomes
| Attributes Developed | ||
|---|---|---|
| 001 | Recognise and appraise fundamental concepts of e-business | K |
| 002 | Appreciate the importance of e-business in today¿s international business environment | C |
| 003 | Analyse how international business organisations can add value through e-business applications | C |
| 004 | Recognise how information technologies (particularly the Internet) support traditional and emergent business activities, particularly in an international context | K |
| 005 | Identify the basic steps of starting up an e-business | KP |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above.
The learning and teaching methods include:
2-hour lectures + 1 hour seminar discussion, delivered by expert faculty twice a week
Online discussions on SurreyLearn
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list
https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM381
Programmes this module appears in
| Programme | Semester | Classification | Qualifying conditions |
|---|---|---|---|
| International Business Management MSc | 2 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
| Intercultural Business Communication and Marketing MA | 2 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.