E-BUSINESS STRATEGY - 2020/1
Module code: MANM381
In light of the Covid-19 pandemic, and in a departure from previous academic years and previously published information, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21.
These changes include the implementation of a hybrid teaching approach during 2020/21. Detailed information on all changes is available at: https://www.surrey.ac.uk/coronavirus/course-changes. This webpage sets out information relating to general University changes, and will also direct you to consider additional specific information relating to your chosen programme.
Prior to registering online, you must read this general information and all relevant additional programme specific information. By completing online registration, you acknowledge that you have read such content, and accept all such changes.
Module Overview
Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics such as e-business technologies, e-business operations and strategies, e-marketing, and e-business innovations.
Module provider
Surrey Business School
Module Leader
BONINA Carla (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N200
Module cap (Maximum number of students): N/A
Module Availability
Semester 2
Prerequisites / Co-requisites
None.
Module content
Indicative content includes:
Fundamental concepts of e-business
e-business objectives and strategy
e-business models
e-business technology infrastructure
Analysis, design, and implementation of e-business applications
E-business innovations and disruptive technologies
Contextual issues in e-business operations
Future prospects and emerging trends
Assessment pattern
| Assessment type | Unit of assessment | Weighting |
|---|---|---|
| Coursework | PAIR ESSAY ASSIGNMENT (3000 WORDS) | 100 |
Alternative Assessment
Alternative Assessment If a student fails the Assignment and subsequently the module, she or he will reattempt the same essay assignment individually
Assessment Strategy
The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.
Thus, the summative assessment for this module consists of:
A pair essay assignment (3000 words). Due Tuesday 17th July 2018.
Formative assessment and feedback
Students will receive advice on assignment essay topic selection and formative feedback on an outline prepared for the assignment.
Module aims
- To provide students with a comprehensive view of the technological, strategic and operational issues of electronic business
Learning outcomes
| Attributes Developed | ||
|---|---|---|
| 001 | Understand fundamental concepts of e-business | K |
| 002 | Appreciate the importance of e-business in today’s international business environment | C |
| 003 | Analyse how international business organisations can add value through e-business applications | C |
| 004 | Recognize how information technologies (particularly the Internet) support traditional and emergent business activities, particularly in an international context | K |
| 005 | Understand social, cultural, and technological issues in future e-business development | C |
| 006 | Know the basic steps of starting up an e-business | KP |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 117
Lecture Hours: 22
Seminar Hours: 11
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above.
The learning and teaching methods include:
2-hour lectures (twice) for first 5 weeks and (once) 2-hour lectures for the 6th week
1-hour seminar discussion (twice) for first 5 weeks and (once) 1-hour seminar discussion for the 6th week
Online discussions on SurreyLearn
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Programmes this module appears in
| Programme | Semester | Classification | Qualifying conditions |
|---|---|---|---|
| International Business Management MSc | 2 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
| Intercultural Business Communication and Marketing MA | 2 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.