E-BUSINESS STRATEGY - 2020/1

Module code: MANM381

Module Overview

Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics, delivered by a group of expert faculty, such as e-business technologies, e-business operations and strategies, digital platforms, e-marketing, and e-business innovations.  

Module provider

Surrey Business School

Module Leader

BONINA Carla (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N200

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None.

Module content

Indicative content includes:



  • Fundamental concepts of e-business


  • e-business objectives and strategy


  • e-business models


  • e-business technology infrastructure


  • Analysis, design, and implementation of e-business applications


  • E-business innovations and disruptive technologies


  • Contextual issues in e-business operations


  • Future prospects and emerging trends


Assessment pattern

Assessment type Unit of assessment Weighting
Coursework PAIR ESSAY ASSIGNMENT (3000 WORDS) 100

Alternative Assessment

Alternative Assessment In exceptional cases, where students cannot work with a peer, she or he will reattempt the same essay assignment individually. 

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.  

 

Thus, the summative assessment for this module consists of:



  • A pair essay assignment (3000 words). 

     

    Formative assessment and feedback



Students will receive advice on assignment essay topic selection; formative feedback will include a mixture of tutor led during module sessions and peer/self-assessment on activities prepared by lecturers in specialised topics.

Module aims

  • To provide students with a comprehensive view of the technological, strategic and operational issues of electronic business

Learning outcomes

Attributes Developed
001 Recognise and appraise fundamental concepts of e-business K
002 Appreciate the importance of e-business in today¿s international business environment C
003 Analyse how international business organisations can add value through e-business applications C
004 Recognise how information technologies (particularly the Internet) support traditional and emergent business activities, particularly in an international context K
005 Identify the basic steps of starting up an e-business KP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 22

Seminar Hours: 11

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. 

 

The learning and teaching methods include:

 



  • 2-hour lectures + 1 hour seminar discussion, delivered by expert faculty twice a week 


  • Online discussions on SurreyLearn


Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM381

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Business Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
Intercultural Business Communication and Marketing MA 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.