Module code: MANM407

Module Overview

In an increasingly globalised business and business environment, it is necessary for management students to learn how to strategies internationally viable global strategies. This module covers a variety of topics such as global strategic analysis, global strategy formulation, and global strategy execution.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 33

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:
Introduction to the process of Global Strategic Management
Global/external environment analysis
Industry level analysis
Process of global strategy formulation
Formulating global strategy at the industry and conglomerate levels
Formulating global strategy at the corporate and business levels
Global strategy execution

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual Assignment (3000 words) 75
Practical based assessment Individual Strategy Simulation 25

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of global strategy and its strategizing. Thus, the summative assessment (the one that you would receive a mark) for this module consists of:

• An Individual Assignment (3000 words).

• An Individual Strategy Simulation 

Every student should do the Individual Strategy Simulation individually either during the seminar time or at home. The Strategy Simulation is an Internet-based application. The simulation can be done via any computer, tablet or mobile phone that are connected to the Internet. So, there is no need for downloading any software or using any particular networked computers. The access link to the simulation portal will be given to the students by the module leader. The video tutorial will be available to teach students how to use the simulation portal.

There would be two separate deadlines for each type of summative assessment. Typically but not always the deadline for the submission of the Individual Assignment can be just before the Easter Break. The module leader will decide on the deadline. The deadline to finish the Individual Strategy Simulation would be after the Easter holiday and at the end of the second semester.

The Individual Formative Assessment and Feedback: 

Some of the seminars would be dedicated to feedback provision on the student’s individual assignment. The students can make an appointment with the members of the teaching team to receive feedback on their assignments during the office hours of the teaching team. The feedback would be provided only in-person either during the seminars or the office hours. Each student can receive feedback on their assignment only once. One week before the assignment deadline would be the last possible date to show your assignment to any of the teaching team members. Thereby, you are highly advised to start writing your assignment as early as possible to have a chance of receiving feedback on your work. The feedback can be given based on the first come, first served basis, so the request by the student for checking the assignment will be denied if the student makes the request when the whole possible time-slots are allocated to other students who booked a time-slot earlier.

Module aims

  • Teach required knowledge and analytical capabilities to the students for strategizing the global/international strategy

Learning outcomes

Attributes Developed
001 Describe the process of Global Strategic Management K
002 Analyse the global/external environment CPT
003 Conduct industry level analysis CPT
004 Know the steps of formulating global strategy KP
005 Recognize the right global strategies for the organisation at the industry, conglomerate, corporate and business levels K
006 Understand the basics of deploying a global strategy K

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy are designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. The learning and teaching methods include two sections as follow: • 2-hour lectures for 11 weeks • 1-hour seminar discussion and strategy simulation for 11 weeks The online discussions on SurreyLearn would be the complementary method.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM407

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Human Resources Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Strategic Marketing MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Entrepreneurship & Innovation Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
International Marketing MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
International Business Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
Business Management MBus 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.