International Marketing MSc - 2020/1

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 7

Final award and programme/pathway title

MSc International Marketing

Subsidiary award(s)

Award Title
PGDip International Marketing
PGCert International Marketing

Professional recognition

Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Institute of Export and International Trade (IOEIT)
This programme is accredited by the Institute of Export and International Trade.

Modes of study

Route code Credits and ECTS Credits
Full-time PKA61127 180 credits and 90 ECTS credits

QAA Subject benchmark statement (if applicable)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts and Social Sciences - Surrey Business School

Programme Leader

GILLANI Alvina (SBS)

Date of production/revision of spec

29/01/2022

Educational aims of the programme

  • The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.
  • In addition to subject-specific knowledge, the programme aims to develop generic management skills necessary to be effective in today's challenging business environment.
  • The programme has a business management orientation related to international marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.
  • It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components.
  • The programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
  • The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

Programme learning outcomes

Attributes Developed Awards Ref.
A systematic, in-depth understanding of the development, issues and influences relevant to international marketing management. K
A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education. K
An understanding of the research process. K
An ability to independently critically evaluate approaches and techniques relevant to international marketing management. C
An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies C
An ability to demonstrate high level learning and problem solving abilities in the range of modules studied. C
An ability to conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work. P
An ability to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches. P
A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research. T

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Programme Adjustments (if applicable)

N/A

Modules

Year 1 (full-time) - FHEQ Level 7

Module Selection for Year 1 (full-time) - FHEQ Level 7

OCTOBER START

First semester
(semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):

MANM009 - INTERNATIONAL BUSINESS MANAGEMENT
MANM017 - MARKETING
MANM011 - INTERNATIONAL MARKETING MANAGEMENT
MANM019 - APPLIED MARKETING RESEARCH


Second semester (semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits aside from MANM388 which has 60 credits):

MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM139 - INTERNATIONAL RETAILING

And you will need to choose TWO of the following optional modules (15 credits each):

MANM013 - INTERNATIONAL TRADE
MANM047 - CONSUMER BEHAVIOUR
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM407 - GLOBAL STRATEGY


For key dates and semester lengths including the summer period visit: Key Dates



FEBRUARY START


First semester
(semester 2 according to the academic calendar) you will study three compulsory modules (15 credits aside from MANM388 which has 60 credits):

MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM139 - INTERNATIONAL RETAILING

And you will need to choose TWO of the following optional modules (15 credits each):

MANM013 - INTERNATIONAL TRADE
MANM047 - CONSUMER BEHAVIOUR
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM407 - GLOBAL STRATEGY


Summer period you will study these this compulsory module (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH


Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):

MANM009 - INTERNATIONAL BUSINESS MANAGEMENT
MANM017 - MARKETING
MANM011 - INTERNATIONAL MARKETING MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics N
Professional Training Year (PTY) N
Placement(s) (study or work that are not part of PTY) N
Clinical Placement(s) (that are not part of the PTY scheme) N
Study exchange (Level 5) N
Dual degree N

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.