BUSINESS COMMUNICATION I: WORKING IN AN INTERNATIONAL ENVIRONMENT - 2021/2
Module code: CMCM065
In light of the Covid-19 pandemic, and in a departure from previous academic years and previously published information, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21.
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Working in an international business and marketing environment entails working effectively with others, often across linguistic and cultural boundaries. This entails, for example, building effective working relationships and showing leadership.
This module helps students develop the descriptive and analytical tools to analyse instances of spoken business communication. Students will also develop reflective abilities for inquiring into complex professional situations and identify solutions.
School of Literature and Languages
DIPPOLD Doris (Lit & Langs)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
• Introduction to business communication: spoken modes
• Interpersonal Communication
• Building relationships at work
• Communicating across linguistic and cultural boundaries
• Leadership and identity
• Developing competence in intercultural business communication
|Assessment type||Unit of assessment||Weighting|
|Coursework||Group Presentation (20 minutes)||40|
|Coursework||Essay 2000 words||60|
Students unable to take part in the group presentation will do an audio-recorded individual presentation, using the same assessment instructions.
The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to read the research literature and arrive at evidence-led conclusions about issues in spoken business communication.
Thus, the summative assessment for this module consists of two items:
• 20 minute group presentation (addresses learning outcomes 1, 2
• 2000 word essay (addresses learning outcomes 2, 3, 4)
Formative assessment / feedback
Students will receive verbal feedback on practical exercises throughout the class. They will be able to discuss their plans for the presentation and the written assignment with the module tutor and will receive feedback on assignment 1 (see above).
- • to introduce students to the main issues concerning spoken business communication, e.g. relationship management, leadership, intercultural communication, interpersonal communication
- • to familiarise students with the theoretical approaches to describe these and analyse issues in depth
- • to equip students with the skills to reflect critically on business communication events
- • to provide students with the ability to use theory to make or recommend informed changes to communication practices
|001||1. to explain, using theory, how language in business contexts is used to establish relationships, to express identity and leadership and to communicate across linguistic and cultural boundaries||KP|
|002||2. to apply linguistic terminology to the analysis of spoken business communication genres||K|
|003||3. to create a data set and conduct a theory-led analysis of spoken business communication data||CKP|
|004||To reflect critically on business communication events in order to make or recommend changes to communication practices||CPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 128
Seminar Hours: 22
Methods of Teaching / Learning
The learning and teaching strategy is designed to apply theoretical concepts in a practical manner and discuss their ideas with others. The module is taught primarily in seminar-style, with lecture-type input by the tutor which is followed by practical examples and exercises. Students will be encouraged to discuss self-generated or collected examples.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list for BUSINESS COMMUNICATION I: WORKING IN AN INTERNATIONAL ENVIRONMENT : http://aspire.surrey.ac.uk/modules/cmcm065
Programmes this module appears in
|Intercultural Business Communication and Marketing MA||1||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.