Intercultural Business Communication and Marketing MA - 2021/2
Awarding body
University of Surrey
Teaching institute
University of Surrey
Framework
FHEQ Level 7
Final award and programme/pathway title
MA Intercultural Business Communication and Marketing
Subsidiary award(s)
| Award | Title |
|---|---|
| PGDip | Intercultural Business Communication and Marketing |
| PGCert | Communication, Marketing and Business |
Modes of study
| Route code | Credits and ECTS Credits | |
| Full-time | PPA63033 | 180 credits and 90 ECTS credits |
| Part-time | PPA63034 | 180 credits and 90 ECTS credits |
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
N/A
Faculty and Department / School
Faculty of Arts and Social Sciences - School of Literature and Languages
Programme Leader
DIPPOLD Doris (Lit & Langs)
Date of production/revision of spec
09/09/2022
Educational aims of the programme
- To provide students with a comprehensive theoretical framework to understand International Marketing and Business Practice and analyse relevant case studies
- To develop an appreciation of the challenges and complexities of marketing, advertising and business functions, as well as individual behaviours across linguistic and cultural boundaries
- To enable students to reflect on how their own cultural and linguistic background may affect their professional activities and how they may be used in their future career
- To provide students with a comprehensive theoretical toolkit to analyse spoken and written (professional) communication
- To develop skills in gathering and analysing both primary and secondary data from a business and marketing context
- To develop the ability to address problems in marketing, business and advertising, using data, and to articulate findings in a variety of formats, including presentations, essays and business reports
Programme learning outcomes
| Attributes Developed | Awards | Ref. | |
| Describe, using relevant linguistic theory, how individuals communicate with one another and in groups, and how businesses communicate with customers | KT | MA | |
| Explain, using relevant theory, issues in International Business and Marketing Practice | KT | MA | |
| Choose data which will allow issues and problems in international business and marketing to be addressed appropriately | KCP | MA | |
| Analyse primary and secondary data from a business and marketing context | KCT | MA | |
| Analyse primary and secondary data from a business and marketing context | KCPT | MA | |
| Critically appraise the challenges and complexities of conducting business and marketing activities across linguistic and cultural boundaries | PT | MA | |
| Evaluate their own skills and practices in an international business and Marketing context to make decisions about their future careers | PT | MA |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Programme structure
Full-time
This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Part-time
This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Programme Adjustments (if applicable)
N/A
Modules
Year 1 (full-time) - FHEQ Level 7
Module Selection for Year 1 (full-time) - FHEQ Level 7
MANM381, MANM373 and MANM372 are taught over the summer period.
Year 1 (part-time) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM017 | MARKETING | Compulsory | 15 | 1 |
| CMCM065 | BUSINESS COMMUNICATION I: WORKING IN AN INTERNATIONAL ENVIRONMENT | Compulsory | 15 | 1 |
| MANM047 | CONSUMER BEHAVIOUR | Compulsory | 15 | 2 |
| CMCM066 | BUSINESS COMMUNICATION II: COMMUNICATING WITH CUSTOMERS | Compulsory | 15 | 2 |
| MANM381 | E-BUSINESS STRATEGY | Compulsory | 15 | 2 |
Module Selection for Year 1 (part-time) - FHEQ Level 7
MANM381, MANM373 and MANM372 are taught over the summer period.
Year 2 (part-time) - FHEQ Level 7
Module Selection for Year 2 (part-time) - FHEQ Level 7
MANM381, MANM373 and MANM372 are taught over the summer period.
Opportunities for placements / work related learning / collaborative activity
| Associate Tutor(s) / Guest Speakers / Visiting Academics | Y | |
| Professional Training Year (PTY) | N | |
| Placement(s) (study or work that are not part of PTY) | N | |
| Clinical Placement(s) (that are not part of the PTY scheme) | N | |
| Study exchange (Level 5) | N | |
| Dual degree | N |
Quality assurance
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.