RESEARCH METHODS FOR THE DIGITAL AGE - 2021/2
Module code: MANM497
In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2021/22.
This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
This module aims to help students to develop an understanding of the research process and to undertake research leading to successful completion of their dissertation, business plan, or applied research project. It enables students to conduct research independently and provides them with the knowledge, skills and understanding required to critically evaluate research work and undertake primary research. In addition, this module will help students prepare a research proposal for their dissertation, business plan, and applied research project: students will identify their area of research, develop research questions to be answered or hypotheses to be tested, conduct literature review, and select the appropriate online research methods to answer the research questions. This module covers ideas, techniques, and methods relevant to different stages of the research process, stressing the interdependence of each stage in conducting effective, coherent and rigorous research. By covering the fundamentals of research methods and research methodologies, this module will help students develop a research mindset, and provide students with critical thinking and problem-solving skills which will help them identify, critically evaluate,
Hospitality, Tourism & Events Management
LIU Daisy (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 84
Lecture Hours: 22
Seminar Hours: 11
Practical/Performance Hours: 33
Prerequisites / Co-requisites
Indicative content includes:
- Introduction to research
- Research typology
- (Business) research process
- Identifying a research topic
- Formulating research aims and objectives
- Developing a conceptual framework
- Developing a research proposal
- Critically reviewing the literature and hypothesis development
- Formatting and managing references and citations
- Qualitative and quantitative research
- Obtaining secondary data in the digital age
- Collecting primary data
- Survey research
- Observation methods
- Interviews and focus groups
- Experimental research
- Sampling strategies
- Measurement and scaling; questionnaire design
- Analysing qualitative data
- Quantitative statistical analysis
- Negotiating access and ethical issues in research
|Assessment type||Unit of assessment||Weighting|
|Coursework||Individual Research Proposal (2500 words max)||100|
The assessment strategy is designed to enable students to demonstrate their breadth and depth of understanding of both the theories of research methods and application of the theoretical knowledge to research problems in a hospitality context. A formative assessment strategy is used to help students gradually build up their knowledge and skills and obtain continuous feedback to help them improve their research proposal.
Thus, the summative assessment for this module consists of:
Individual research proposal - 100%
Students will be required to write a research proposal in which students will identify their area of research, develop research questions to be answered or hypotheses to be tested, conduct literature review, and select the appropriate research methods to answer the research questions. Students will need to draw on the latest academic research and industry trends to demonstrate the relevance of their research topic. Students will submit a 2,500-word written report.
Formative Assessment and Feedback
- During the first online activity, the assignments and the feedback process is explained.
- Feedback is also provided during and after online discussions/guided activities. Students will be required to contribute to moderated discussion forums and seminars to demonstrate the development of their subject knowledge and apply the theoretical knowledge into practice.
- As the online activities are built around topic-specific exercises in a group setting, students will not only benefit from lecturer feedback but also receive peer evaluations.
- Introduce the fundamentals of the research process
- Provide students with an introduction to various qualitative and quantitative research methods, with a particular focus on digital means
- Enable students to effectively identify research problems and to identify appropriate research research methods to answer the research questions
- Compose a detailed research proposal on a topic relevant to hospitality industry
- Write a critical literature review that deals effectively with relevant concepts/theories/models
- Provide students with skills in basic primary data collection and data analysis
- Locate information from a variety of secondary sources online
- Stress the ethical aspects of research and how to embed them into research practice
|001||Demonstrate an in-depth understanding of the stages of the research process and an ability to perform them||CKPT|
|002||Able to identify the attributes of a good research topic and turn research ideas into research problems||CPT|
|003||Demonstrate an in-depth understanding of the different types of research conducted in hospitality and an ability to choose appropriate research methods to answer different research questions||CPT|
|004||Demonstrate an ability to conduct and write a critical literature review that deals effectively with relevant concepts/theories/models||CPT|
|005||Demonstrate a systematic understanding of a range of methodological concepts and theories in order to design an effective research method||CKPT|
|006||Demonstrate a systematic understanding of various quantitative and qualitative data collection and analysis procedures to serve the purpose of a research project||CKPT|
|007||Demonstrate an ability to write a research proposal on the identified research topic||CKPT|
|008||Communicate clearly, logically, and persuasively in writing||PT|
|009||Demonstrate creative thinking and competencies||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The teaching and learning strategy for this module is designed to provide students with an overview of fundamental elements of research methods. This theoretical overview will be supplemented with practices, practical project, and continuous improvement methods so as to equip students with the necessary knowledge and skills to critically evaluate research work and independently conduct primary research in a hospitality context.
The learning and teaching methods include:
- theoretical lectures with supporting materials from a range of academic research readings and empirical studies in hospitality to provide students with a holistic framework of knowledge
- online exercises, practical examples, and research scenarios to put theory into application and transform the acquired knowledge into practice
- a research proposal in which students will identify their area of research, develop research questions to be answered or hypotheses to be tested, conduct literature review, and select the appropriate research methods to answer the research questions.
- supporting guest lecture sessions
- formative feedback sessions
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MANM497
Programmes this module appears in
|International Hospitality Management with Digital Innovation MSc||1||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.