TECHNOLOGY, CHANGE, AND INNOVATION (ONLINE) - 2021/2
Module code: MANM500
In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2021/22.
This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
This module will endow students with in-depth knowledge about the main technological and managerial principles behind disruptive innovation and concomitant organisational and social change. The module is designed to equip students with skills and knowledge to confidently analyse the implications of external forces for innovation and evaluate how the latest digital technologies can be used to lead innovation initiatives. This module provides students with conceptual lenses and critical thinking skills to examine the patterns and sources of technological disruption, assess risks of innovation initiatives, and identify the strategic and organisational challenges involved in managing technology-based innovation and its transformation on work and consumption practices.
Hospitality, Tourism & Events Management
TUSSYADIAH Iis (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 84
Lecture Hours: 22
Seminar Hours: 11
Practical/Performance Hours: 33
Prerequisites / Co-requisites
Indicative content includes:
- The role, nature, and importance of technologies and digital innovation in hospitality
- Developing and evaluating digital strategies
- Raising organisations
- digital fitness
- Digital and platform ecosystems
- Commons-based peer production
- Key elements of innovating, envisioning, and leading digital business solutions using a variety of technologies
- Managing technology-based innovation
- Leading organisational change and measuring change
- Developing innovation organisation models
- Diffusion of innovation
- Impacts of technology innovation and digital transformation
|Assessment type||Unit of assessment||Weighting|
|Coursework||Individual Report (2000 words max)||53|
|Coursework||Individual Report (3 slides)||17|
|Coursework||Individual Learning e-Portfolio (Podcast or Vlog ¿ 10 minutes max)||30|
The assessment strategy is designed to enable Students to demonstrate their ability to identify the need for innovation within hospitality organisations. Students will be required to show that they have both the relevant analytical and diagnostic tools and appropriate methodologies to manage recommendations and solutions.
In addition, the assessment strategy will enable students to prove that they are building up their knowledge and understanding about developments in the market due to opportunities technology provides and to become aware of the broad range of contemporary practices in digital innovation.
Thus, the summative assessment for this module consists of:
Individual report - 70%
Students will be required to produce a written report that consists of a critical analysis of an existing digital innovation strategy and/or draft a new technology-based innovation strategy for a hospitality organisation/business. Students will need to draw on the latest academic research and industry trends to demonstrate the relevance of their analyses and use data to propose solutions. Students will submit a 2,500-word written report and a 3-slide deck to summarise key ideas from the report. The slide deck will be designed for posting online on a website or professional networking sites (such as LinkedIn).
Individual learning e-portfolio - 30% Students will be required to critically reflect on and evaluate their own learning, which should include their weekly online activities, and how this informs their professional practice and/or their enterprising and global outlook. Students will be required to produce a critical reflection of their own learning through the submission and delivery of a podcast or Vlog of 10 minutes or less.
Students will be required to contribute to moderated discussion forums and seminars to demonstrate the development of their knowledge and mastery of the academic research as well as demonstrate awareness of current industry trends. Formative feedback will be provided as below.
- During the first online activity, the assignments and the feedback process is explained; Feedback is also provided during and after online discussions/guided activities;
- As the online activities are built around topic-specific exercises in a group setting, students do not only benefit from lecturer feedback but also receive peer evaluations;
- A pre-assignment feedback session is an integral part of this module. During this session, Students work on a task which reflects the requirements of the assignments and receive feedback on their work;
- Once marking is completed, students are provided with feedback, which contains detailed generic feedback as well as a breakdown of marks. This enables students to assess their own performance compared to their peers.
- This module aims to provide students with a wide range of contemporary developments in digital technologies and their potentials in creating pathways to radical innovation and transformation within organisations, the industry, and society more generally. The module will seek to develop a mindset of inquiry and problem solving, to enable students to think about potential disruptive innovations and operational improvements, and to reflect on key issues related to digital transformation within organisations in a rapidly changing world.
|001||Critically reflect on how innovative technologies contribute to changing work and consumption practices||CK|
|002||Demonstrate an ability to synthesise and apply approaches to innovation that are meaningful and potentially radical||CK|
|003||Demonstrate an ability to identify the elements required for designing and developing a technology-based innovation strategy for hospitality services||CK|
|004||Critically apply appropriate methodologies to oversee effective organisational change and innovation initiatives||CK|
|005||Demonstrate an ability to identify, analyse, and decide on courses of actions to resolve complex, unstructured problems using appropriate tools and technology||CT|
|006||Demonstrate a reflective approach to innovation related to the contemporary hospitality industry and the digital economy||T|
|007||Communicate clearly, logically, and persuasively in writing||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide students with an overview of the theories covering the key areas of creativity, technology-based innovation, and organisational change in the hospitality industry. This theoretical overview will be supplemented with practical project, programme, and diagnostic and assessment processes for effective identification and evaluation of digital innovation initiatives.
The module will focus on providing students with a combination of the necessary conceptual knowledge and practical skills to lead and manage innovation within hospitality organisations.
The learning and teaching methods include:
- theoretical lectures with supporting materials from a range of perspectives within technology, innovation, and digital transformation to provide students with a holistic framework of knowledge
- online exercises, practical examples, and topical case studies to critically discuss and apply theoretical knowledge to contemporary industry practices
- a project in which students evaluate a technological trend and industry problems, and design innovation strategy and its resulting transformation within hospitality organisations
- supporting guest lecture sessions
- formative feedback sessions
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MANM500
Programmes this module appears in
|International Hospitality Management with Digital Innovation MSc||1||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.