ENTREPRENEURSHIP AND THE DIGITAL ECONOMY - 2022/3

Module Overview

This module is designed to help you understand how to identify and assess new venture opportunities in either a start-up or a corporate environment, particularly in the digital economy. It uses tools, such as opportunity recognition, business modeling, and open innovation frameworks to understand how entrepreneurial innovation has shaped existing products/services and its potential for future innovation.

In the course of this examination it also considers how entrepreneurial innovation can be encouraged and, importantly, how it can be squandered or lost. A range of different business models are considered alongside processes and prospects for innovative development. Students are encouraged to research and critically evaluate designated emerging-growth companies in the Digital Economy using Entrepreneurial theory and the business model framework to develop systematic plans to scale the business. 

Module provider

Surrey Business School

Module Leader

SEARS Jim (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

• 
  The nature of entrepreneurship and innovation
  


• 
  Business models: frameworks for development and evaluation
  


• 
  Methods for developing creative and innovatory thinking
  


• 
  Business models: environment and context
  


• 
  Open innovation
  


• 
  Cases and examples of successful and unsuccessful entrepreneurial innovation
  


• 
  Practical digital skill development
  

Assessment pattern

Alternative Assessment

THE GROUP PRESENTATION AND THE GROUP PROJECT REPORT WILL BE SUBMITTED AS INDIVIDUAL WRITTEN REPORTS;

Assessment Strategy

The assessment strategy is designed to provide students with both formative and summative assessment.  Prior to the assignments, class time will be spent discussing the assignment and feedback process while students will receive feedback and support throughout the module, such as verbal feedback from the lecturer on inputs to class discussions, presentations, and debates and during pre-arranged meetings with the course teacher(s).

There are two pieces of summative assessment: i) a group project report to evaluate the Entrepreneurial journey of a designated company, and ii) a group presentation to object to demonstrate understanding of Entrepreneurship theory.

Marks will be returned to students within 3 weeks of submission.

Module aims

• To equip students with an appreciation of innovatory practice and its determinants within an entrepreneurial and digital context
• To enable students to identify their own potential as innovators
• To provide the theoretical understanding and practical insights necessary to realise this potential

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Combine lectures, group discussion and workshop activities, including guest speakers and site visits (if feasible). In addition to literature and research studies, the module will deploy case studies and examples of innovatory practices. Students will be given formative feedback on a presentation on their designated company to support the application of key topics.

 

The learning and teaching methods include:

• Lectures, seminars, class discussions and debates (33 hours).


• Cases and practical examples (to comprise part of the above contact teaching sessions) 


• Multimedia resources e.g. audio podcasts (used both in class and as part of guided study/class preparation)


• SurreyLearn VLE (used to support learning and teaching and communication with students)


• Support materials


• Reading and class preparation via directed learning and independent study


• Individual work


• Group discussions and debates


• Designated external resources to support skill development where deemed appropriate;

 

In addition, those on the module teaching team are accessible throughout the semester to address and clarify questions. Office hours will be provided. Feedback given will be oral and/or written on an individual basis and summative.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM104

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.