Digital Marketing and Channel Management MSc - 2022/3
Awarding body
University of Surrey
Teaching institute
University of Surrey
Framework
FHEQ Levels 6 and 7
Final award and programme/pathway title
MSc Digital Marketing and Channel Management
MSc Digital Marketing and Channel Management with Study Abroad
MSc Digital Marketing and Channel Management with Professional Placement Year (Placement pathway (24 months))
Subsidiary award(s)
| Award | Title |
|---|---|
| PGDip | Digital Marketing and Channel Management |
| PGCert | Digital Marketing and Channel Management |
| PGDip | Digital Marketing and Channel Management with Study Abroad |
| PGCert | Digital Marketing and Channel Management with Study Abroad |
| PGDip | Digital Marketing and Channel Management with Professional Placement Year |
| PGCert | Digital Marketing and Channel Management with Professional Placement Year |
Professional recognition
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modes of study
| Route code | Credits and ECTS Credits | |
| Full-time | PKA61121 | 180 credits and 90 ECTS credits |
| Full-time with Placement | PKA71008 | 240 credits and 120 ECTS credits |
| Part-time | PKA61122 | 180 credits and 90 ECTS credits |
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
N/A
Faculty and Department / School
Faculty of Arts and Social Sciences - Surrey Business School
Programme Leader
KARANGI Sheena (SBS)
Date of production/revision of spec
12/09/2023
Educational aims of the programme
- To develop business acumen, personal and professional skills, and autonomous learning ability to enhance students¿ employability on graduation and their life-long career prospects.
- To provide an appreciation of the value of digital marketing and channel management in modern organisations.
- To introduce and develop knowledge in digital marketing and channel management.
- To develop an understanding of the range and applicability of digital marketing applications and channel management decisions into different contexts.
- To provide the opportunity to gain experience of applying the concepts and approaches learned.
- To develop critical, analytical, and interpretative abilities, directed towards problem solving and innovation in organisational contexts through rigorous and independent research.
Programme learning outcomes
| Attributes Developed | Awards | Ref. | |
| Knowledge of the theory and practice of digital marketing and channel management in contemporary organisations. | K | PGCert, PGDip, MSc | |
| A systematic, in-depth understanding of the development, issues and influences relevant to the concepts digital marketing and channel management. | K | PGDip, MSc | |
| Understanding of the issues faced by organisations and the different techniques and approaches that support the development of digital marketing across a broad range of functional areas including channel management. | K | PGDip, MSc | |
| An understanding of the research process. | K | MSc | |
| An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies. | C | PGDip, MSc | |
| Approach problems critically and creatively and develop novel and innovative solutions. | C | PGDip, MSc | |
| Integrate learning from a comprehensive range of marketing subject areas to understand and address complex situations holistically. | C | PGDip, MSc | |
| An ability to independently critically evaluate approaches and techniques relevant digital marketing and channel management. | C | PGDip, MSc | |
| Select and apply tools and techniques used in digital marketing for approaching a particular problem, and then reflect upon the selected approach. | C | MSc | |
| Act in a self-directed and autonomous manner in planning and implementing projects. | P | MSc | |
| Apply consistently in-depth knowledge and understanding to complex marketing situations. | P | PGDip, MSc | |
| Identify and analyse issues occurring in organisations to develop effective, evidence-based solutions and recommendations. | P | PGDip, MSc | |
| Contribute to organisations through advanced professional expertise, intellectual rigour and professional ethical values both in local and global environments. | P | PGDip, MSc | |
| Develop technical, analytical and presentational skills. | P | PGCert, PGDip, MSc | |
| Develop the habits and skills necessary for life-long learning and continued professional development. | T | MSc | |
| Access, analyze and interpret appropriate data to understand trends and anticipate future developments. | T | PGDip, MSc | |
| Critically evaluate arguments and make sound judgements with data (that may be even incomplete). | T | PGDip, MSc | |
| Construct evidence-based arguments and communicate effectively in speech and writing with diverse audiences. | T | PGDip, MSc | |
| Develop advanced interpersonal skills and apply them effectively in diverse work situations. | T | PGDip, MSc | |
| Effective use of available resources. | T | PGCert, PGDip, MSc |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Programme structure
Full-time
This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Full-time with Placement
This Master's Degree programme is studied full-time over 24 months, consisting of 240 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Part-time
This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Programme Adjustments (if applicable)
The deadline for programme transfers (between the 12 and 15 month versions of the programme) is the 30th of May.
Modules
Year 1 (full-time) - FHEQ Level 7
Module Selection for Year 1 (full-time) - FHEQ Level 7
OCTOBER START
First semester (semester 1 according to the academic calendar) you will need to study the following four compulsory modules (15 credits each):
MANM299 - DIGITAL MARKETING & SOCIAL MEDIA
MANM019 - APPLIED MARKETING RESEARCH
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
MANM445 - CHANNEL MANAGEMENT
Second semester (semester 2 according to the academic calendar) you will study the following two compulsory modules (15 credits each):
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
And you will need to choose TWO out of the following optional modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM139 - INTERNATIONAL RETAILING
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM468 - DIGITAL PROJECT DEVELOPMENT
In addition you will undertake the following compulsory module (60 credits) with submission at the end of the summer period:
MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
For key dates and semester lengths including the summer period visit: Key Dates
FEBRUARY START
First semester (semester 2 according to the academic calendar) you will need to study the following two compulsory modules (15 credits each):
MANM018 - INTEGRATED & DIGITAL MARKETING COMMUNICATIONS
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
And you will need to choose TWO of the following optional modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM139 - INTERNATIONAL RETAILING
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM468 - DIGITAL PROJECT DEVELOPMENT
In addition you will undertake the following compulsory module (60 credits) with submission at the end of the summer period:
MANM388 - DISSERTATION IN MARKETING & RETAIL MANAGEMENT
Summer period you will study the following condensed module (15 credits):
MANM019 - APPLIED MARKETING RESEARCH
Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):
MANM445 - CHANNEL MANAGEMENT
MANM299 - DIGITAL MARKETING & SOCIAL MEDIA
MANM104 - ENTREPRENEURSHIP & THE DIGITAL ECONOMY
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (full-time with placement - 24 months) - FHEQ Level 7
Module Selection for Year 1 (full-time with placement - 24 months) - FHEQ Level 7
OCTOBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM019 - APPLIED MARKETING RESEARCH
MANM445 - CHANNEL MANAGEMENT
MANM299 - DIGITAL MARKETING & SOCIAL MEDIA
MANM104 - ENTREPRENEURSHIP & THE DIGITAL ECONOMY
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM018 - INTEGRATED & DIGITAL MARKETING COMMUNICATIONS
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
And you will need to choose TWO of the following optional modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM139 - INTERNATIONAL RETAILING
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM468 - DIGITAL PROJECT DEVELOPMENT
In addition you will undertake the following compulsory module (60 credits) with submission at the end of the summer period:
MANM388 - DISSERTATION IN MARKETING & RETAIL MANAGEMENT
For key dates and semester lengths including the summer period visit: Key Dates
Year 2 (full-time with placement - 24 months) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM486 | PROFESSIONAL PLACEMENT YEAR | Core | 60 | Year-long |
Module Selection for Year 2 (full-time with placement - 24 months) - FHEQ Level 7
YEAR 2
You will complete the following core module (60 credits):
MANM486 - PROFESSIONAL PLACEMENT YEAR
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7
Module Selection for Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7
OCTOBER START
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM019 - APPLIED MARKETING RESEARCH
MANM445 - CHANNEL MANAGEMENT
MANM299 - DIGITAL MARKETING & SOCIAL MEDIA
MANM104 - ENTREPRENEURSHIP & THE DIGITAL ECONOMY
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM018 - INTEGRATED & DIGITAL MARKETING COMMUNICATIONS
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
And you will need to choose TWO of the following optional modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM139 - INTERNATIONAL RETAILING
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM468 - DIGITAL PROJECT DEVELOPMENT
In addition to this you will choose the following compulsory module (60 credits) across the 15 month period:
MANM472 - STUDY ABROAD
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (part-time) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM299 | DIGITAL MARKETING & SOCIAL MEDIA | Compulsory | 15 | 1 |
| MANM018 | INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS | Compulsory | 15 | 2 |
| MANM445 | CHANNEL MANAGEMENT | Compulsory | 15 | 1 |
| MANM317 | INTRODUCTION TO MARKETING ANALYTICS | Compulsory | 15 | 2 |
Module Selection for Year 1 (part-time) - FHEQ Level 7
OCTOBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM299 - DIGITAL MARKETING & SOCIAL MEDIA
MANM445 - CHANNEL MANAGEMENT
Second semester (semester 2 according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
For key dates and semester lengths including the summer period visit: Key Dates
Year 2 (part-time) - FHEQ Level 7
Module Selection for Year 2 (part-time) - FHEQ Level 7
YEAR 2
First semester (semester 1 according to the academic calendar) you will study the following two compulsory modules (15 credits each):
MANM019 - APPLIED MARKETING RESEARCH
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
Second semester (semester 2 according to the academic calendar) you will choose TWO of the following optional modules (15 credits each):
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM139 - INTERNATIONAL RETAILING
MANM047 - CONSUMER BEHAVIOUR
MANM468 - DIGITAL PROJECT DEVELOPMENT
In addition you will undertake the following compulsory module (60 credits) with submission at the end of the summer period:
MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
For key dates and semester lengths including the summer period visit: Key Dates
Opportunities for placements / work related learning / collaborative activity
| Associate Tutor(s) / Guest Speakers / Visiting Academics | N | |
| Professional Training Year (PTY) | N | |
| Placement(s) (study or work that are not part of PTY) | Y | Yes |
| Clinical Placement(s) (that are not part of the PTY scheme) | N | |
| Study exchange (Level 5) | N | |
| Dual degree | N |
Quality assurance
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.