ENTREPRENEURSHIP AND CREATIVITY PROJECT - 2022/3

Module Overview

What does it mean to be creative and, more importantly, how can creativity be translated into something tangible that offers both uniqueness and value? Creativity is a key driver of innovation, and business success is increasingly tied to the organisation’s ability to solve problems creatively, and also find unoccupied space for new products and services. With problem solving and ideation at its core, this module will introduce students to the value of creativity for organisations and its leaders. Students will be immersed in a team based simulated entrepreneurial environment, where theory from the module can be effectively put to practise. During this intense entrepreneurial journey, students will work from problem to solution, developing a sense of their own creativity along the way. Students will learn to work effectively in diverse teams; define problems effectively; generate a large number of creative ideas to solve their chosen problem; identify opportunities for genuine value creation; synthesise and select the ideal solution to their chosen problem; develop this solution into a viable business opportunity; pitch this business opportunity to a panel of investors. At the conclusion of this experience, students will have developed and refined a key set of transferable entrepreneurial skills, which will enhance performance, decision making and leadership in any type of organisation.

Module provider

Surrey Business School

Module Leader

LANHAM-NEW William (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): 30

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

• Economic Theories of Entrepreneurship


• Joseph Schumpeter, Israel Kirzner and the link between Entrepreneurship and Economic Development


• Thinking Styles in Theory and Practice


• VR in Entrepreneurship


• Creating and Managing Diverse Teams


• Creativity Theory


• Opportunity Recognition Theory


• Creative Problem Solving


• Lean Startup


• Business Model Canvas


• Financing Startups


• The Evaluation of Innovation


• Pitching for Investment

Assessment pattern

Alternative Assessment

In the event that a student is unable to participate in or complete the Group Project, he/she will be required to produce an individual essay (1500 words) that explores one of the key theories discussed in the module describing the theory’s relevance to contemporary business practice

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate advanced understanding of the subject matter and mastery of the learning outcomes through practical application.

The summative assessment for this module consists of:

Oral exam or presentation  Group Presentation (15 minutes + Q&A)  30%

Coursework   Individual Learning Reflection (Max 3000 words)          70%

Prior to both assignments, a detailed outline of expectations and proposed structure for the assessment will be provided to students, and class time will be spent discussing the assignment and feedback process.

Formative assessment and feedback

This will provide to the student via the following methods:

• Discussion time spent in class


• Review of student materials, activities, models, exercises

Module aims

• Consider and apply entrepreneurship and creativity theory from a variety of perspectives
• Consider the link between entrepreneurial activity and economic development
• Support students through a team-based simulated entrepreneurial environment
• Encourage the generation and evaluation of novel business ideas
• Encourage the development of pitching and other soft skills
• Provide opportunities for engagement with experienced entrepreneurs
• Encourage self-reflection

Learning outcomes

Methods of Teaching / Learning

This module places a simulated entrepreneurial environment at the centre of learning. Students will have the opportunity to apply theory from the module to this practical exercise.



The learning and teaching methods include:

Independent - learning carried out by the student (extra reading for classroom participation etc)

Guided – Learning carried by the student on specific activities, reading articles etc.)

Seminars – learning conducted with the tutor focused on specific topics

Captured content – learning actioned through online media (videos)

Laboratory – learning conducted with the tutor on practical application (escape rooms and metaverse)

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM470

Other information

This module is highly practical. Attendance is critical.

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.