Surrey University Stag

THE UG LIVE EVENT PROJECT (EVENT PLANNING & MARKETING) - 2023/4

Module code: MAN2168

Module Overview

The major part of this module is devoted towards the planning and marketing of a live event. This task will require the students to work in teams with allocated roles and responsibilities. Students will go through the creative decision making process and then take ideas forward within formal feasibility study process and learn essential knowledge about the practical planning, documentation, organisational and technical considerations for the staging of a live event and in doing so gain a real depth of understanding of the stage by stage process of successful event management.

In Semester two students will be able to take the UG Live Event Project 2 which is the Event Delivery and Evaluation module in which student event teams deliver a live event and evaluate all key aspects of the business and operations management of the project.

Module provider

Hospitality, Tourism & Events Management

Module Leader

DELANEY Emma (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: N820

Module cap (Maximum number of students): N/A

Overall student workload

Workshop Hours: 33

Independent Learning Hours: 100

Practical/Performance Hours: 17

Module Availability

Semester 1

Prerequisites / Co-requisites

MAN1102 Event Planning & Management

Module content

Indicative content includes:

Organisational structures and roles and responsibilities
Event creativity and design
Design concepts and visitor experience
Feasibility assessments
Project marketing planning
Planning and team management
Event. production and Human Resources
Venue selection
Sponsorship and gaining funding
Business development,
Financial forecasting and budgeting
Documentation
Meetings and communications management
Stakeholder management

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework EVENT FEASIBILITY STUDY 60
Coursework SELF REFLECTION REPORT 40

Alternative Assessment

The alternative assessment is one report of 2,500 words.  The report should critically assess approaches to determining event feasibility.  This should include a reflection on the role of teamwork, team roles and responsibilities, communication and leadership on event planning.  

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module.

Thus, the summative assessments for this module will consist of: 

CW1 (Group) the project feasibility study (PFS) which is an initial study of all key aspects as regards the event team structure and lines of reporting, the event concept, the design and theme, the demand and completion within the market, an initial overview of the event marketing, initial overview of resource requirements, areas of income, potential costs and desired profits. Finally students will assess areas of business and organisational risks. Weighting = 60%

CW2 (Individual) self reflection report (SRR) in which students will present a personal reflection on the skills, knowledge and competencies that they have developed through the module as well as the challenges they have faced and how they have dealt with them.  Weighting = 40%

 

Formative feedback

Students receive feedback throughout the semester via face to face teaching and from their peers, which will support them to complete the assessments.

Module aims

  • Develop students' abilities to rapidly form meaningful working relationships so as to be able to effectively deliver all aspect of the event project
  • Develop students' abilities to conceive and design exciting and feasible creative event concepts
  • Develop students' abilities to document event proposals, marketing and management planning
  • Develop students' abilities to identify suitable resources, create feasible event budgets
  • Develop students' abilities to identify areas of income and manage the finances of the event project
  • Develop students' abilities to develop event marketing strategies
  • Develop students' abilities to comprehensively document the plans for the staging of the event and delivery of all aspects of the customers' event experience

Learning outcomes

Attributes Developed
001 Develop strategies for creating an effective efficient team able to meet set targets for an event project KCPT
002 Conceive creative event concepts and utilise creative design theory within event planing KCPT
003 Document ideas, plans and deliver all documents and elements within the project and set timeline KPT
004 Develop feasible business and competitive strategies for event marketing KCPT
005 Successfully develop a business proposition that is financially viable KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to facilitate the development of students’ knowledge and skills in creating and marketing events and their understanding of business aims and intentions. The learning and teaching strategy is also designed to assist in the developments of student’s confidence and competence in working with others in order to achieve key targets. This module is taught as a 3 hour weekly workshop running for 11 weeks. The learning and teaching methods are designed to encourage students to respond to formal presentations but also to take responsibility for their own learning.  Workshops may include short lectures and a variety of team activities, discussions and presentations.  This is a highly practical and dynamic module and the weekly content will be appropriate to the specific event projects that students are working on. 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2168

Other information

NA

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Event Management BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.