THE UG LIVE EVENT PROJECT (EVENT DELIVERY & EVALUATION) - 2023/4

Module Overview

This module builds on the work completed in the UG Live Event Project (Event Planning & Marketing) module in semester one. The major part of this module is devoted towards the marketing, sales, delivery and evaluation of a live event. Students will continue to work collaboratively in order to implement a digital marketing strategy that is appropriate to the intended audience to promote their events.  They will create and share digital documents, and income streams and cash flow will be managed through software such as Microsoft Excel.  Students will create industry standard risk assessments and share and deliver all aspects of the planned events from the set-up of the event venues to the final break down and clearing up upon the completion of events. In the post event period students will report on the outcomes from their project and reflect on their own learning and their experience of working within an event project team. This module is intended to be taken by students returning from exchange programmes run within semester one of the L5 second year. Returning students will be assigned to an event team by the module leader as is deemed appropriate. 

Module provider

Surrey Hospitality & Tourism Management

Module Leader

DELANEY Emma (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

MAN1102 Event Planning & Management

Module content

Indicative content includes: Organizational structures and roles and responsibilities, digital marketing, staff and team management, event production, sponsorship and funding, financial forecasting and budgeting, documentation of risk assessments, meetings and communications, stakeholder management, sourcing sustainable resources, the management of self, teams, staff and others during live events, the management of venue set up and take down, operations and resources. The management of live event production including quality entertainment, food and beverages as appropriate to culturally diverse consumers, the safety management of all operations, staff, visitors and others impacted by the event activities. This includes pre and post events staff briefings, post event reporting, analysis and evaluation as well as self-reflection and evaluation of professional skills gained through this module. 

Assessment pattern

Alternative Assessment

For the Live Event, individually, using the template provided by the module leader, critically assess an event. The word count for this paper is 1000 words. The event to be assessed must be agreed in advance by the module leader.   

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module.

Thus, the summative assessments for this module will consist of: 

• CW1 (Group) the live event (TLE) which is the practical, delivery of the event.  A tutor will attend the event and assess the experience in relation to the predetermined event objectives, target audience or other appropriate indicators.


• CW2 (Individual) the event evaluation report (EER) in which students will present an assessment of the success of the event in terms of achieving specific objectives as well how their specific role and responsibilities for the delivery of the event impacted its success.  

Module aims

• Develop students' abilities to rapidly form meaningful working relationships so as to be able to work collaboratively to deliver a common goal (the event)
• Develop students' abilities to secure essential and sustainable resources and effectively manage contracts and suppliers
• Develop students' abilities to effectively market their events utilising the appropriate digital marketing strategies, tools and channels
• Develop students' abilities to generate income streams and manage cash flows
• Develop students' abilities to manage event logistics and set up and breakdown operations
• Develop students' abilities to create supportive and effective event teams, external staffing , contractors and event customers
• Develop students' abilities to produce exciting live events and high quality experiences for a range of consumers from diverse cultural backgrounds
• Develop students' abilities to manage all operational safety aspects of the event. This includes a requirement for pre and post event staff briefing and debriefing
• Develop students' abilities to deliver a live event that has been designed to achieve specific outcomes
• Develop students' abilities to analyse and evaluate the success of the delivered event and their contribution towards this and to reflect on the professional skills and competencies developed through event planning and delivery

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to facilitate the development of students’ knowledge and skills in delivering live events and their understanding of post project reporting as well as individual reflection as a tool for learning and personal development.

The learning and teaching strategy is also designed to assist in the development of students' confidence and competence in working with others in challenging operations in order to achieve specific outcomes.

This module is taught as a workshop.

The learning and teaching methods are designed to encourage students to respond to formal presentations and instruction and take responsibility for their areas of event management.

The first few weeks of delivery will be structured and tutor led. 

The latter weeks will be student led and will consist of meetings between event teams and module staff to ensure that event plans are finalized. Student event teams will deliver their live event during the course of the second semester .

The remaining teaching weeks and sessions will be used to provide debriefings and instructions on reflective analysis, learning and self-development. 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2169

Other information

Surrey's Curriculum Framework is committed to developing students with strengths in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience. This module is designed to allow students to develop knowledge, skills and capabilities in the following areas:  

Digital Capabilities: Learning to navigate the RateSim Simulation and SurreyLearn, is an essential part of the module. Teaching and learning materials are provided in a number of formats (e.g. captured content, documents, mock calculation, Excel workbooks etc), and students are encouraged to use various methods for communication. Students also works with Excel spreadsheet for their weekly group tutorials and other exercise which helps them familiarizing themselves with functions and formats of the software.  

Employability: This module provides students with a working knowledge of key conceptual foundations for critically analysing revenue management data, equipping students to use their knowledge of the topic to make strategic, technical and operational business decisions in the service industry with the aim to optimize revenue. This knowledge and decision-making skills will naturally be developed over time with more experience in their career This module continues to build on the ability to critically analyse data with the aim to develop pricing, distribution and inventory control decisions.

Global and cultural understanding: In this module, students are informed of different revenue management practices that are impacted by various global consumer behavior. As such, students develop global and cultural understanding in terms of purchase behavior in different countries outside the UK and how decision making needs to be evolved accordingly.

Resourcefulness and Resilience: This module equips students by using practical examples and exercises to critical analyse and interpret revenue management data that is key to understanding the financial performance and management of any service business and making strategic, technical and operational business decisions. This allows students to build resourcefulness and resilience in developing a problem-solving mindset through financial accounting problems and risks in the context of service businesses.

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.