Strategic Marketing MSc - 2022/3
Awarding body
University of Surrey
Teaching institute
University of Surrey
Framework
FHEQ Level 7
Final award and programme/pathway title
MSc Strategic Marketing
MSc Strategic Marketing with Study Abroad
MSc Strategic Marketing with Professional Placement Year (Placement pathway (24 months))
Subsidiary award(s)
| Award | Title |
|---|---|
| PGDip | Strategic Marketing |
| PGCert | Strategic Marketing |
| PGDip | Strategic Marketing with Study Abroad |
| PGCert | Strategic Marketing with Study Abroad |
| PGDip | Strategic Marketing with Professional Placement Year |
| PGCert | Strategic Marketing with Professional Placement Year |
Professional recognition
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modes of study
| Route code | Credits and ECTS Credits | |
| Full-time | PKA61128 | 180 credits and 90 ECTS credits |
| Full-time with Placement | PKA71007 | 240 credits and 120 ECTS credits |
| Part-time | PKA61129 | 180 credits and 90 ECTS credits |
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
N/A
Faculty and Department / School
Faculty of Arts and Social Sciences - Surrey Business School
Programme Leader
SAJJAD Farhana (SBS)
Date of production/revision of spec
13/09/2023
Educational aims of the programme
- The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management. In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays' challenging business environment.
- The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
- The programme aims to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Programme learning outcomes
| Attributes Developed | Awards | Ref. | |
| A systematic, in-depth understanding of the development, issues and influences relevant to marketing management. | K | PGCert, PGDip, MSc | |
| A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education. | K | PGCert, PGDip, MSc | |
| An understanding of the research process. | K | PGCert, PGDip, MSc | |
| An ability to independently critically evaluate approaches and techniques relevant to marketing management. | C | PGCert, PGDip, MSc | |
| An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies | C | PGCert, PGDip, MSc | |
| An ability to demonstrate high level learning and problem solving abilities in the range of modules studied. | C | PGCert, PGDip, MSc | |
| An ability to conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work. | P | MSc | |
| An ability to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches. | P | PGCert, PGDip, MSc | |
| A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research. | T | PGCert, PGDip, MSc |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Programme structure
Full-time
This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
*some programmes may contain up to 30 credits at FHEQ level 6.
Full-time with Placement
This Master's Degree programme is studied full-time over 24 months, consisting of 240 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Part-time
This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Programme Adjustments (if applicable)
N/A
Modules
Year 1 (full-time) - FHEQ Level 7
Module Selection for Year 1 (full-time) - FHEQ Level 7
OCTOBER START
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM019 - APPLIED MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
And you will need to choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
And you will complete the dissertation module (60 credits):
MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT
For key dates and semester lengths including the summer period visit: Key Dates
FEBRUARY START
First semester (semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits each unless stated otherwise):
MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT (60 credits)
And you will need to choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
Summer period you will complete the following compulsory module (15 credits):
MANM019 - APPLIED MARKETING RESEARCH
Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7
Module Selection for Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7
OCTOBER START
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
And you will choose two of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
In addition you will complete the following module (60 credits) across the academic years:
MANM472 - STUDY ABROAD
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (full-time with placement - 24 months) - FHEQ Level 7
Module Selection for Year 1 (full-time with placement - 24 months) - FHEQ Level 7
OCTOBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
And you will choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
In addition you will complete the following module (60 credits) with submission at the end of the summer period:
MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
For key dates and semester lengths including the summer period visit: Key Dates
Year 2 (full-time with placement - 24 months) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM486 | PROFESSIONAL PLACEMENT YEAR | Core | 60 | Year-long |
Module Selection for Year 2 (full-time with placement - 24 months) - FHEQ Level 7
YEAR 2
You will complete the following core module (60 credits):
MANM486 - PROFESSIONAL PLACEMENT YEAR
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (part-time) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM018 | INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS | Compulsory | 15 | 2 |
| MANM019 | APPLIED MARKETING RESEARCH | Compulsory | 15 | 1 |
| MANM299 | DIGITAL MARKETING & SOCIAL MEDIA | Compulsory | 15 | 1 |
| MANM047 | CONSUMER BEHAVIOUR | Compulsory | 15 | 2 |
Module Selection for Year 1 (part-time) - FHEQ Level 7
OCTOBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
For key dates and semester lengths including the summer period visit: Key Dates
Year 2 (part-time) - FHEQ Level 7
Module Selection for Year 2 (part-time) - FHEQ Level 7
YEAR 2
First semester (semester 1 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
Second semester (semester 2 according to the academic calendar) you will choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
In addition you will undertake the dissertation module (60 credits) with submission at the end of the summer period:
MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT
For key dates and semester lengths including the summer period visit: Key Dates
Opportunities for placements / work related learning / collaborative activity
| Associate Tutor(s) / Guest Speakers / Visiting Academics | Y | |
| Professional Training Year (PTY) | N | |
| Placement(s) (study or work that are not part of PTY) | Y | Yes |
| Clinical Placement(s) (that are not part of the PTY scheme) | N | |
| Study exchange (Level 5) | N | |
| Dual degree | N |
Quality assurance
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.