Strategic Marketing MSc - 2022/3

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 7

Final award and programme/pathway title

MSc Strategic Marketing
MSc Strategic Marketing with Study Abroad
MSc Strategic Marketing with Professional Placement Year (Placement pathway (24 months))

Subsidiary award(s)

Award Title
PGDip Strategic Marketing
PGCert Strategic Marketing
PGDip Strategic Marketing with Study Abroad
PGCert Strategic Marketing with Study Abroad
PGDip Strategic Marketing with Professional Placement Year
PGCert Strategic Marketing with Professional Placement Year

Professional recognition

Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Modes of study

Route code Credits and ECTS Credits
Full-time PKA61128 180 credits and 90 ECTS credits
Full-time with Placement PKA71007 240 credits and 120 ECTS credits
Part-time PKA61129 180 credits and 90 ECTS credits

QAA Subject benchmark statement (if applicable)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts and Social Sciences - Surrey Business School

Programme Leader

SAJJAD Farhana (SBS)

Date of production/revision of spec

13/09/2023

Educational aims of the programme

  • The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management. In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays' challenging business environment.
  • The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
  • The programme aims to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

Programme learning outcomes

Attributes Developed Awards Ref.
A systematic, in-depth understanding of the development, issues and influences relevant to marketing management. K PGCert, PGDip, MSc
A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education. K PGCert, PGDip, MSc
An understanding of the research process. K PGCert, PGDip, MSc
An ability to independently critically evaluate approaches and techniques relevant to marketing management. C PGCert, PGDip, MSc
An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies C PGCert, PGDip, MSc
An ability to demonstrate high level learning and problem solving abilities in the range of modules studied. C PGCert, PGDip, MSc
An ability to conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work. P MSc
An ability to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches. P PGCert, PGDip, MSc
A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research. T PGCert, PGDip, MSc

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
*some programmes may contain up to 30 credits at FHEQ level 6.

Full-time with Placement

This Master's Degree programme is studied full-time over 24 months, consisting of 240 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)



Part-time

This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Programme Adjustments (if applicable)

N/A

Modules

Year 1 (full-time) - FHEQ Level 7

Module Selection for Year 1 (full-time) - FHEQ Level 7


OCTOBER START

First semester
(semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS

And you will need to choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


And you will complete the dissertation module (60 credits):

MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates



FEBRUARY START

First semester
(semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits each unless stated otherwise):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT (60 credits)

And you will need to choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


Summer period you will complete the following compulsory module (15 credits):

MANM019 - APPLIED MARKETING RESEARCH


Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):

MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA


For key dates and semester lengths including the summer period visit: Key Dates

Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7

Module Selection for Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7


OCTOBER START


First semester
(semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS

And you will choose two of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


In addition you will complete the following module (60 credits) across the academic years:

MANM472 - STUDY ABROAD


For key dates and semester lengths including the summer period visit: Key Dates

Year 1 (full-time with placement - 24 months) - FHEQ Level 7

Module Selection for Year 1 (full-time with placement - 24 months) - FHEQ Level 7


OCTOBER START

YEAR 1



First semester
(semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS

And you will choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


In addition you will complete the following module (60 credits) with submission at the end of the summer period:

MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates

Year 2 (full-time with placement - 24 months) - FHEQ Level 7

Module code Module title Status Credits Semester
MANM486 PROFESSIONAL PLACEMENT YEAR Core 60 Year-long

Module Selection for Year 2 (full-time with placement - 24 months) - FHEQ Level 7


YEAR 2


You will complete the following core module (60 credits):

MANM486 - PROFESSIONAL PLACEMENT YEAR


For key dates and semester lengths including the summer period visit: Key Dates

Year 1 (part-time) - FHEQ Level 7

Module Selection for Year 1 (part-time) - FHEQ Level 7


OCTOBER START

YEAR 1



First semester
(semester 1 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS


For key dates and semester lengths including the summer period visit: Key Dates

Year 2 (part-time) - FHEQ Level 7

Module Selection for Year 2 (part-time) - FHEQ Level 7


YEAR 2


First semester
(semester 1 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING


Second semester (semester 2 according to the academic calendar) you will choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


In addition you will undertake the dissertation module (60 credits) with submission at the end of the summer period:

MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics Y
Professional Training Year (PTY) N
Placement(s) (study or work that are not part of PTY) Y Yes
Clinical Placement(s) (that are not part of the PTY scheme) N
Study exchange (Level 5) N
Dual degree N

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.