Business Management with Marketing BSc (Hons) - 2024/5

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 6

Final award and programme/pathway title

BSc (Hons) Business Management with Marketing

Subsidiary award(s)

Award Title
Ord Business Management with Marketing
DipHE Business Management with Marketing
CertHE Business Management with Marketing

Professional recognition

Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Modes of study

Route code Credits and ECTS Credits
Full-time UKA10047 360 credits and 180 ECTS credits
Full-time with PTY UKA10091 480 credits and 240 ECTS credits

QAA Subject benchmark statement (if applicable)

Business and Management (Bachelor)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts and Social Sciences - Surrey Business School

Programme Leader

HOBSON Claire (SBS)

Date of production/revision of spec

01/03/2024

Educational aims of the programme

  • The programme aims to demonstrate the relevance between marketing theory and complex business problems.
  • The programme aims to develop graduates who can demonstrate a wide range of interpersonal, team, leadership, and professional skills, which are relevant to their marketing career ambitions.
  • The programme aims to develop individuals who are recognised as professionals in the field.
  • The programme aims to develop marketing skills focusing on ethical awareness and highlighting the importance of equality, diversity, and inclusivity, in a local and global context.
  • The programme aims to develop students¿ adaptability and resilience, by approaching marketing problems in a creative, multidisciplinary way.
  • The programme aims to equip students with the necessary skills needed to embrace the complex digital world and understand the impact of technology on marketing strategies and tools.
  • The programme aims to support students in seeking and evaluating a range of different points of view, allowing them to continuously grow and develop as marketing professionals.

Programme learning outcomes

Attributes Developed Awards Ref.
Critically evaluate relevant marketing approaches and techniques within organisations in a global context. K Ord, BSc (Hons)
Integrate theory and practice of management within the marketing disciplines. K BSc (Hons)
Appraise and apply multi-disciplinary marketing techniques to complex problems, formulate solutions and present results in a persuasive manner. C BSc (Hons)
Critically reflect on the ethical, social and sustainability issues likely to arise in the conduct of business and marketing practice in diverse cultural contexts; negotiate solutions with key stakeholders. C Ord, BSc (Hons)
Demonstrate professional digital competences in a broad range of skills that are relevant to the needs of future marketing managers and executives. PT Ord, BSc (Hons)
Evaluate and apply enhanced critical thinking, analysis and synthesis; numeracy; reasoning; communication; presentation; computing; report writing, problem solving; research; interactive and group skills. T Ord, BSc (Hons)
Apply relevant marketing approaches and techniques to examine the performance of organisations in various business contexts and environments. KP DipHE, Ord, BSc (Hons)
Translate theory into practice of management within the marketing disciplines. K DipHE, Ord, BSc (Hons)
Select and apply management and marketing techniques to well defined problems, analyse results, draw appropriate conclusions, and present the results in an appropriate format. C DipHE, Ord, BSc (Hons)
Demonstrate an awareness of and plan possible solutions for the ethical social and sustainable issues likely to arise in the conduct of business and marketing practices in diverse cultural contexts. C DipHE, Ord, BSc (Hons)
Apply a range of professional and digital competences that are relevant to the needs of future marketing managers. PT DipHE, Ord, BSc (Hons)
Demonstrate and apply analysis techniques; critical thinking; problem solving methodologies; numerical reasoning; to appropriately communicate information, arguments, and analysis to a required audience. T DipHE, Ord, BSc (Hons)
Demonstrate relevant knowledge and understanding of global organisations, business contexts and external environments. K CertHE, DipHE, Ord, BSc (Hons)
Demonstrate an understanding of the theory and practice of management within their disciplines and chosen degree pathway. K CertHE, DipHE, Ord, BSc (Hons)
Select and apply management techniques to simple problems, draw appropriate conclusions based on data and present the results in an appropriate format. C CertHE, DipHE, Ord, BSc (Hons)
Recognise and demonstrate an awareness of the ethical, social and sustainability issues likely to arise in the conduct of business practice in diverse cultural contexts. C CertHE, DipHE, Ord, BSc (Hons)
Demonstrate professional competences in the use of digital technologies relevant to the needs of future managers . T CertHE, DipHE, Ord, BSc (Hons)
Demonstrate some critical thinking; numeracy; presentation; report writing, and group skills. KT
Demonstrate key business skills (applicable to students who undertake the Professional Training Year). P
Analysis of business operations (applicable to students who undertake the Professional Training Year). P
Self- reflection and awareness (applicable to students who undertake the Professional Training Year). P

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Bachelor's Degree (Honours) programme is studied full-time over three academic years, consisting of 360 credits (120 credits at FHEQ levels 4, 5 and 6). All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Bachelor's Degree (Ordinary) (300 credits)
- Diploma of Higher Education (240 credits)
- Certificate of Higher Education (120 credits)

Full-time with PTY

This Bachelor's Degree (Honours) programme is studied full-time over four academic years, consisting of 480 credits (120 credits at FHEQ levels 4, 5, 6 and the optional professional training year). All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Bachelor's Degree (Ordinary) (300 credits)
- Diploma of Higher Education (240 credits)
- Certificate of Higher Education (120 credits)

Programme Adjustments (if applicable)

N/A

Modules

Year 3 - FHEQ Level 6

Module Selection for Year 3 - FHEQ Level 6

Students who do not choose the Applied Business Project:
You will need to select two optional modules in semester 1 and one optional in semester 2

Students who choose the Applied Business Project:
You will need to select one optional module in semester 1

Year 3 (with PTY) - FHEQ Level 6

Module Selection for Year 3 (with PTY) - FHEQ Level 6

Students who do not choose the Applied Business Project:
You will need to select two optional modules in semester 1 and one optional in semester 2

Students who choose the Applied Business Project:
You will need to select one optional module in semester 1

Professional Training Year (PTY) -

Module Selection for Professional Training Year (PTY) -

N/A

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics Y
Professional Training Year (PTY) Y
Placement(s) (study or work that are not part of PTY) N
Clinical Placement(s) (that are not part of the PTY scheme) N
Study exchange (Level 5) Y
Dual degree N

Other information

Surrey's Curriculum Framework is committed to developing graduates with strengths in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience.

Employability
The programme is CIM (Chartered Institute of Marketing) accredited as such, the programme is already designed to equip students with all the core competencies required of Marketing practitioners. Moreover, modules in this programme provide students with the applications of a variety of software and tools adopted by practitioners such as Google Analytics or Tableau that participate in further fostering students employability.

Global and Cultural Capabilities
In the Programme, the student body is diverse, and students will develop their ability to work in groups effectively with other students from diverse backgrounds to develop their cultural intelligence, broaden their world view, own perspectives and interpretations and reinterpret issues against a broader spectrum of ideas and representations.

Digital Capabilities
Throughout the programme students learn to navigate and use the Virtual Learning Environment such as SurreyLearn and MS Teams. Students will also learn Excel, SPSS, Tableau, Google Analytics, and other international databases, which provides students with access to the same working practices that marketing professionals use. Module Assessments across the programme also include the creation of vlog, and digital presentations thus ensuring students engage with a variety of digital tools.

Sustainability
The Programme aims to develop students¿ understanding, awareness, and capability to develop innovative solutions to deal with key agendas related to specific sustainability and ethically related areas such as socially responsible marketing actions and strategies.

Resourcefulness and Resilience
Students performance and progress is facilitated and assessed by both formative and summative assessments. Group work and group assessments support the development of students¿ skills to be creative, review their peers, and problem solve. Developing self- efficacy including the ability to adapt and change approaches to their studies further supports students¿ employability skills.

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.